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Who Is Bentley's Corner Barkery?

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Company Analysis

The Company I chose to talk about is The Bentley’s Pet Stuff since 2016. Formerly known as Bentley’s Corner Barkery. It is located in Arlington, Chicago. It was founded in 2008 by Lisa and Giovanni Senafe. The name change was due to the fact that they felt it better represents their brand of natural products. It’s a family business that sells healthy pet foods and treats. It is now one of the largest independent natural pet supply retailers. They also have 15 other pet store locations as well. Customers shop with this independent pet store because of their wholesome pet products and services. All of which comes at affordable prices.

The three …show more content…

This was due to ongoing rent increases. It became a challenge because they already had a loyal customer base at the first store location. Sometimes change is good yet can be challenging.

To overcome these challenges Bentley’s pet stuff stay true to what their passionate about. This was to offer cat and dog pets a healthier alternative to eating pet food. By selling a healthy product it gives them a competitive advantage over regular pet stores who don’t offer it. Bentley’s feeds the needs and wants of the customer. In return they receive a huge customer base that buys their products and shops at their stores.

Products and Services

Bentley’s offer their customers products and services such as: natural foods, pet care, essential grooming, products, toys and treats. The business is dedicated to hand picking and researching their product to be sold. This is their way to offer great service and products. They also want products that will nourish and energize the pet. The brand name foods that they use are Zignature, honest Kitchen, Stella & Chewy, Origen and …show more content…

Their products are natural with no chemical preservatives, no by products, corn, wheat or soy. There are many animals who cannot tolerate certain ingredients in their foods.

Differentiation in Business Value

What differentiates this business value to consumers versus its competitors is their unique quality of brand products. Making sure every employee is educated in what’s best for pets. Business Beliefs The business goes by the belief that you treat others how you want to be treated. This rule extends to pets as well. Their value is for all pes to get natural, nutrient rich foods. We should feed our pets healthy like we do. Giving pets’ chance to a healthy immune system and great overall health. The Industry important most benefit to Bentleys Pet Stuff is making sure their customers are assured that their pets are given good product choices. They’re provided with a customized shopping experience and the pets’ needs are met as well. It is beneficial to provide the customers with access to knowledge of products to ensure their pets get the best. Pets’ lives should have no compromises. Last making sure the employees,

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