In business, every company needs to have a competitive advantage over their competitors so that they can distinguish themselves. These competitive advantages primarily come through an ability to generate more sales, achieve greater margins, achieve a lower cost base, or attract and retain more customers. At Bombardier the main ways they achieve their competitive advantage is by investing in leading mobility solutions, growing local roots in key markets, and achieving flawless execution. Bombardier has sales of commercial airplanes in ninety countries and a presence in nineteen countries, which allowed them to be one of the leaders in the sale aircrafts in 2014. The company recently invested into a 100% new aircraft with no compromise. This