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Who Is Ralph Lauren?

435 Words2 Pages

Factory story, a mainly attractive channel in the present economic platform :
Ralph Lauren is a global brand and derives a large portion of its revenue from outside North America. As Asia and Europe face weak macroeconomic conditions, factory outlets have been an attractive choice for value-conscious consumers as they offer better deals.

Growing revenue share of the retails :
Over the past few years, Ralph Lauren has been working to increase the direct scope to a better control of the brands and activities. For example, the company expanded its shopping base and increased the products and services offered in its online store. Ralph Lauren responses to the continuing increase in e-commerce in the clothing industry.

The result is a steady increase in revenue from the retail segment of Ralph Lauren, including the store and the company's e-commerce websites.

Key drivers of Ralph Lauren's value

Ralph Lauren Retail Segment Turnover per Square Foot
Ralph Lauren Retail Segment Turnover per square foot: Ralph Lauren posted significant growth through 2013 at $ 904, a rate of over 30% in both 2008 and 2013. After that, revenue per square foot in 2016 dropped to 704 dollars. (10) Luxury brands are characterized by features such as commitment to advanced product design, control of all sectors, global presence, iconic founders, and …show more content…

Retail patterns are slowly but surely developed, with brands moving from purely playful strategies (online or in-store only) to mixed strategies or omnichannel strategies. As a result, they now use the stores exclusively as showrooms and warehouses and sell through their e-commerce platforms. This trend can lead to lower sales per square foot, but Ralph Lauren's current strength in its market space means that it is easy to move on to new trends and in future, the company should experience the growth of this

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