Who Is Richard Nixon's Ethos In The Great Silent Majority

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The speech I chose is, "The Great Silent Majority," by Richard Millhouse Nixon.
Who is the speaker?: The speaker is Richard Millhouse Nixon
What is the speaker’s purpose?: Richard Nixon’s purpose for his address ensure the overview of deep-rooted issues over the Vietnam war, answer questions regarding Government policies, and to answer the American people’s questions regarding the war.
Who is the intended audience?: The American people.
What is the broader cultural context that motivated the delivery of the speech?: Richard Nixon cause to action for the deliverance of this speech came about due to the division within America over the Vietnam War.
How does the speaker establish ethos?: Richard Nixon’s statements in agreeance for his disdain