Tesla Motors must be one of the most explosive companies to ever grace the automotive market. Despite the fact that there are established players in the market that have been selling cars for decades now, their offerings cannot compete with the second car Tesla Motors ever designed, the Model S. In all fairness to the other automakers, they had a pretty good thing going for quite a while. After decades of ruthlessly competing with one another, making the most innovative car they possibly could, year in and year out, until they decided why bother. They thought: it is almost impossible to break into the automotive market as a startup outsider. Instead of all of us taking risks, spending millions of dollars designing something utterly unique, that could feasibly flop, (and cost us those same …show more content…
Some of you may be thinking, cars have constantly been innovating over the years, that sounds ludicrous. Consider this, before gasoline became the prevalent source of fuel, there were others. The Model T was supposed to run off of a hemp oil biodiesel, and before that, the most popular source of propulsion was not petroleum based. Tesla was by no means the first electric car. In fact, despite being more expensive, they were the most popular and coveted way to power an automobile. Electric cars took a back seat to gasoline during World War I, when the military industry pulled all engineers into the war effort. There was no way an electric engine could power an plane at that time. Not even Tesla himself could create an electric system that portable and potent so they switched to internal combustion engines. Fast forward a few decades, do you really think that none of the automakers could have started work on an electric automobile? They were just afraid of failure. Take the Audi Duo. It was the first production spec modern hybrid, and it was awful. Innovative and unique, but impractical due to obscene weight