Whole Foods Market was founded in Austin, Texas by John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 starting with only 19 staff members and was an immediate success. At the time, there were less than a dozen natural food supermarkets in the United States. In 1984, Whole Foods Market began to expand out of Austin to Houston, Dallas, and New Orleans. The expansion continued towards the West Coast in 1989 starting with a store in Palo Alto, California. Whole Foods Market specializes in organic foods and produce. They only sell products that meet its self-created quality standards for being “natural”, defined …show more content…
The company must adapt to unacceptable ingredients, specific quality standards, meet the organic requirements, and etcetera. Examples of unacceptable ingredients regarding foods include; monosodium glutamate (MSG), vanillin, calcium bromate, and numerous amounts of others. Some specific quality standards measurements include; Soil health, air, energy and climate, antibiotics, waste reduction, and etcetera. Being an organic super market, the rules and regulation that the company has to abide by is extremely important for their operation must adapt to these regulations to operate. The strict regulation provides validation on the quality of the produce they carry. This vitally affects Whole Foods’ competitors because it provides information that demonstrates the quality of their product which some competitors may not implement. By setting specific standards and regulations, Whole Foods sets the bar for quality that most competitors cannot afford to adjust to because of costs and convenience. Improving these rules and regulations can increase customer satisfaction and also increase the quantity of customers. Whole Foods Market has an historical background on the quality of their products and improving their system for better quality can force competitors to …show more content…
Instacart is not an exclusive provider to Whole Foods, also providing shopping services to major retailers like Costco, Safeway, and regional boutique retailers across the 15 markets where they operate in the U.S. International Customers: InstaCart Delivery is only within the United States. If Whole Foods wants to adjust and improve their relationship with their international customers they should use the same premise for delivery internationally. This will better their associations