Whole Foods Market builds both human and social capital in part because they are conscious of their higher purpose (Kreitner & Kinicki, 2013). Human capital at Whole Foods Market begins with management and their ability to hire people with potential (Kreitner & Kinicki, 2013). Social capital begins with the company’s understanding of its stakeholder (Kreitner & Kinicki, 2013). Human capital starts in the personality of the employee and a creative spirit that is malleable and knowledgeable (Huseinov, 2017). Social capital resides at the foundation of an organization and is where the potential growth of goodwill begins economically, socially and culturally (Bostoni, et al., 2017). Human capital at Whole Foods Market is exhibited foremost by the happiness of the employees (Kreitner & Kinicki, 2013). They are well trained and have a thorough understanding of Whole Foods Market and its mission (Kreitner & Kinicki, 2013). Employees of Whole Foods Market consistently put forth that the purpose of the organization is heroic (Kreitner & Kinicki, 2013). Enthusiastic and adamant behavior such as this from a dedicated workforce reinforces the fact that employees are flourishing in their workplace (Kreitner & Kinicki, 2013). …show more content…
As a conscious business, Whole Foods Market strives to achieve global fairness (Kreitner & Kinicki, 2013). This extends to the organizations philosophies about business in the larger community. Mackey’s belief that everyone can have their share even in a scenario where Whole Foods Market grows exponentially in its market space (Kreitner & Kinicki, 2013). This demonstrates an extension of social capital to stakeholders including businesses in the same market by implying that it is not necessary that there be winners and losers (Kreitner & Kinicki,