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Whole Foods Swot

731 Words3 Pages

History:
Whole Foods Market, Inc. is the leading natural food supermarket chain in the United States. The company has one operating sector, natural and organic foods supermarkets. Whole Foods products include bakery, bulk, coffee & tea, grocery, prepared food, seafood, whole body, beer, cheese, floral, meat & poultry, produce, wine and pets. (Wholefoodsmarket.com)
Whole Foods Market was founded in Austin, Texas when four local businessmen decided to reinvent the natural foods industry. Founders John Mackey, Renee Lawson Hardy, Craig Weller and Mark Skiles opened their first store in September of 1980 with a team of only 19 people. Whole Foods Market was an immediate success and as of November 2014, the company has 401 stores in the United States, …show more content…

They believe in providing exceptional quality products and service to their customers. Their success is measured by customer satisfaction, team member excellence and happiness, return on capital investment, improving the environment, and community support. (WholeFoodsMarket.com)
Macro-Environment:
The macro-environment represents the chief external and uncontrollable elements that can significantly impact a company’s performance and ability to compete in the marketplace. These factors include political factors, economic conditions, sociocultural forces, technological factors, environmental factors and legal factors.(TEXTBOOK)
The following forces are influencing factors specifically in the United States Supermarket and Grocery Retail Industry:
Political factors include matters such as tax policy, fiscal policy, tariffs, and political stability. The political landscape for health issues is constantly evolving. The United States is more to a more organic culture. Since insecticides are being banned more frequently, the United States is gradually becoming a more organic culture. Whole Foods sells products produced outside the U.S, and is therefore effected by

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