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Whole Foods Swot

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History:
Whole Foods Market, Inc. is the leading natural food supermarket chain in the United States. The company has one operating sector, natural and organic foods supermarkets. Whole Foods products include bakery, bulk, coffee & tea, grocery, prepared food, seafood, whole body, beer, cheese, floral, meat & poultry, produce, wine and pets. (Wholefoodsmarket.com)
Whole Foods Market was founded in Austin, Texas when four local businessmen decided to reinvent the natural foods industry. Founders John Mackey, Renee Lawson Hardy, Craig Weller and Mark Skiles opened their first store in September of 1980 with a team of only 19 people. Whole Foods Market was an immediate success and as of November 2014, the company has 401 stores in the United States, …show more content…

They believe in providing exceptional quality products and service to their customers. Their success is measured by customer satisfaction, team member excellence and happiness, return on capital investment, improving the environment, and community support. (WholeFoodsMarket.com)
Macro-Environment:
The macro-environment represents the chief external and uncontrollable elements that can significantly impact a company’s performance and ability to compete in the marketplace. These factors include political factors, economic conditions, sociocultural forces, technological factors, environmental factors and legal factors.(TEXTBOOK)
The following forces are influencing factors specifically in the United States Supermarket and Grocery Retail Industry:
Political factors include matters such as tax policy, fiscal policy, tariffs, and political stability. The political landscape for health issues is constantly evolving. The United States is more to a more organic culture. Since insecticides are being banned more frequently, the United States is gradually becoming a more organic culture. Whole Foods sells products produced outside the U.S, and is therefore effected by

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Whole Foods Market can experience cannibalization from their 365 stores and their own Whole Foods Market stores. The 365 stores have three locations opened. The first store opened in Los Angles in May 2016, the second location was opened “two months later in Lake Oswego, Oregon in July and a third store was opened two months later in Bellevue, Washington in September of the same year.” (1) Additionally, the Whole Foods Market plans to opened sixteen locations including two on Texas and three on the south of California. (Exhibit 1)

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Porter’s Five Forces Model of Competition As explained below, Whole Foods Market faces intense pressure in four of the five elements of competition. For WFM to remain competitive and continue its dominance within the industry, they must thoroughly address each of these forces. To continue their profitable ways, WFM must identify strategies to reduce cost, enabling them with the ability to shake the “Whole Paycheck” stigma. Intensity of Rivalry: With a highly saturated retail industry, it’s no surprise Whole Foods Market practices under strong external forces that contribute to highly competitive rivalries. Companies within this sector compete in many different aspects including price, service, and quality.

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Whole Foods has been struggling for quite sometime now, this is because of several things. Whole Foods was caught overpricing its customers and has been trying to reshape its image for two years now. For example their vegetable platters were on average overpriced by $2.50 and their chicken tenders were overpriced by an average of $4.13. This led to a lawsuit of $800,000 and extremely bad press, where people began nicknaming it as “Whole Paycheck”. Around the same time the company’s stock fell by over 40 percent.

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It is only natural that with organic foods becoming more and more popular that other companies such as Kroger’s and Wall Mart try and compete with specialist companies such as Whole as it’s the same with any product for example companies such as Wal-Mart sell everything from clothes to consoles and gaming accessories trying to compete with chains such as GameStop and Dillards as the goal of these companies is to try and serve everyone and generate as much revenue as possible. When comparing companies such as Whole Foods to the ‘Wall Marts of the world’ I do feel as if it might cause a little bit of a competitive treat but not a lot in the grant scheme of things. Theses companies do not have the same target market. In the eyes of whole food

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We have Analyze each competitor’s Sales, Assets, Market Share, Employees, Market Value etc. are relative threats to Whole Food Market. After analyzing the above critical success factors, on the average, Kroger Company is in the best company and first position overall. Kroger Company is leading position in all critical success factors of Sales, Assets, Market Share, Employees, Market Value, Especially market share is 4 times more than other companies. Whole Foods Market is the second position, compare the market share with the same-phase competitors. Whole Foods Market’s sales and market value and so on are all more and better developed.

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• Increased competition o More stores offering natural and organic foods a lot cheaper o There is also the option to get natural and organic foods online • Whole Food store prices are too high o Customers go to competitors that sell the same products for cheaper o The company is planning to cut 1,500 jobs or 1.6% of the workforce, just added 9,000 jobs last year, to make cuts in the stores and company. • Cannibalization of stores o Sales growth at stores open at least a year is 1.3% o Customers are being brought to the new stores from current, better established chains o The old stores are not getting quality maintenance and have poor customer service • Brand equity being demolished with the opening of a new chain, 365 by Whole Foods Market, to sell

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Whole Foods was co-created by John Mackey, now the company CEO, in 1978. The founders recognized the need for a natural foods store, and Whole Foods adopted the mission statement:

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Today, they are the world's pioneer in regular and natural nourishments, with more than 310 stores in the North America and the United Kingdom (About Whole Foods Market). During its 31-year history, Whole Foods Market has been a pioneer in the normal and natural nourishment development over the United States. John Mackey, the company's prime supporter and CEO, trusts that Whole Foods' quick development and business sector achievement has much to do

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Whole Foods strengths are in line with the company’s mission statement and core values. They used their slogan of “Whole Foods, Whole People, and Whole Planet” to form their core strengths. Many of Whole Foods strengths focused on people, the environment, and providing consumers the best quality that they could provide. Weaknesses such as high prices and low outside advertising can put the company at risk of consumers deciding to go to other grocers that provide organic products if they become satisfied with that substitute. With location Whole Foods is still expanding into more markets, so that weakness will continue to shrink as the company expands.

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1.0 Introduction 3 2.0 Porter Five Forces 3 2.1 Threat of New Entrants 3 2.2 Threat of Substitutes 4 2.3 Power of Suppliers 4 2.4 Power of Buyers 4 2.5 Competitive Rivalry 5 3.0 Whole Foods’ firms Specific resources and capabilities. 5 3.1 Resources 6 3.2 Capabilities 6 4.0 Whole Foods’ Strategy 7 5.0 Customer Consciousness 9 6.0 Entrepreneur’s Perspective in an Emerging Economy 10 7.0 Conclusion 11 Mackey J and Sisodia R (2013) Conscious Capitalism: Liberating the Heroic Spirit of Business, Harvard Business Review Press 12  1.0 Introduction Eventhough the organic or whole foods market has existed for a considerable period of time, it has gained significant attention over the last couple of years due to the aggressive marketing promotions

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