Americans are not eating their Wheaties According to the article, the sale of cereals from some of the largest food manufacturers has declined with a large margin. The aspect that consumers have shifted their attention to healthier breakfast foods has contributed to cereal sale decline. Over the past couple of years, the cereal business has deteriorated with their loyal customers opting for sugary products such as yogurts and granola bars for their morning refreshment. The effect has been noticeable lately among the individuals who focus on healthy options, for example, even Cheerio’s and other brands are available in whole-grain forms equipped with proteins to attract consumers. From the video, we note that consumers have shifted to foods rich in proteins such as breakfast sandwiches that keep them full and satisfied for a prolonged period. Currently, many individuals in America visit restaurants that prepare breakfast to grasp their morning meals. Massa insists that although most individuals a taking breakfast each morning, they are avoiding the cereals. …show more content…
Based on the article, Massa states that lately, there is an estimated increase of 5% in the number of snack restaurants location offering breakfast in America. People have detested cereals without considering their nutritional values, and they opt for salads and milkshakes in most cases. Americans have also concluded that breakfast cereals are a staple meal of their childhood. Many people have also realized that eating cereals in the morning makes them gain weight since they are filled with