Why Do American Airlines Need To Know What Their Customers

323 Words2 Pages
American Airlines, the world’s renowned airline, operates almost a hundred and twenty million people per year, moving more than 1,460,000 flights - over the US and internationally. To persist in a competing service business, American Airlines requires happy customers - and hence, they need to know what their clients are currently thinking. American Airlines is central U.S airline headquartered in Fort Worth, Texas, within the Dallas-Fort Worth metroplex. It is the world's largest airline when measured by fleet size, revenue, scheduled passenger-kilometers flew, and a plenty of stops served. American together with its local partners operates an extensive international and domestic network with an average of nearly 6,700 flights per day to approximately