Social media is an evolving tool that political candidates utilize in their campaigns. It is developing as a platform for social, informational, and political activities like creating awareness about the running politicians. Some of the sites widely used in politics are Youtube, Twitter, and Facebook. Initially, the use of the televisions, radios, and telephone calling were prevalent in political campaigns, but the advancement of technology has introduced social media which is preferable nowadays. The social media network target various audiences and make use of different tools that allow them to share information, videos, and links among others. Social media is a visible environment that provides the political leaders with the ideal platform to promote themselves, articulate their policy goals, and interact with voters directly and without being filtered by the media. Communication is an important aspect in political campaigning which helps the leaders to pass their message and rally their support. To reach out to many supporters, the political leaders have to incorporate the latest methods of communication that will efficiently deliver mass communication constituents (American Government & Politics, 2017). In the earlier days, the radio and the televisions were the platforms commonly used, …show more content…
The advantage connected with social media is that the audience is not passive while on the other hand, the voters learn about the politicians through accessing their websites (Schmidt et al., 2009). That offers more knowledge to the public about the life, experiences and the strengths of the political leaders helping them, to analyze if they can make good leaders. The benefits associated with social media are the forces that make it an evolving tool in use by the political leaders not only in the US but also around the