The human condition seeks connectivity with persons, places, and things in order to understand and communicate its place in the world. Technology has been a conduit of change for these responses. The internet is a product of technology that has introduced new and advanced platforms that offer a range of media to express thoughts and ideas; to contribute to the world either collectively or individually. As we adjust to the ways in which technology changes the communication landscape, so too do companies need to account for this ever evolving variable. This variable has given a voice to the people and extended the range of man’s influence. Exposure to the various social media outlets and the ease of accessing online reviews and product/company/brand information has redefined the corporate and consumer relationship. …show more content…
Crowdsourcing is a method of using “mass collaboration” (Erickson, 2012) to solicit talent, skills, and ideas to successfully build better business practices and products. In this essay I will explore crowdsourcing as described via two articles “Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads” by Christine Erickson and “Should we trust the wisdom of the crowds” by Tom de Costella. Each article discusses how companies or governments are using the power of the internet to modernize this technique in their marketing and public relations strategy. Additionally, I will examine the ways that crowdsourcing has cut marketing cost by leveraging the power of the internet to generate content, I will examine how crowdsourcing ultimately contributes to the company’s bottom line, and finally the ways that it has positively and negatively influenced the customer and company