Once World War II, was over the government felt that it continued to deserve free advertising, which led to the Ad Council continuing even today. The Ad Council is responsible for campaigns such as Smokey the Bear. We see a lot of anti tobacco campaigns from them. The council is still with us for public service announcements (PSA) and continues to be government-sponsored advertising. After the war advertisers continued attempting to create the American Dream. People were coming out of a bad time and they wanted to forget about everything that just happened. It was a time where people had money to spend on leisure things. This was a moment where people wanted to have fun and they wanted to spend money. According to Fox, “the story of advertising in the 1960s was, more than ever, the story of its people; and the people did change” (1997, p. 218). …show more content…
Perhaps more quickly than any other institution. It changed with the times” (Fox, 1997. p. 217). Throughout this study it was noticed that a lot of the books cut off after World War II, only to figure out that advertising has not had anything since then where it had to change its ways in order to fit in what was going on in the country. According to Applegate, “advertising must be shaped to fit directly into people’s daily lives and must present a product in terms of added health or improved personal appearance, or economy, or some other basic want”(2012. p. 137). Advertising always had to change with the times, which is way it shows us America’s culture. These four time periods discussed in the paper, show times were advertising changed because of what was happening and where it showed what life was like. If