Chipotle is a fast casual restaurant that was founded by Steve Ellis. Chipotle was founded in 1993 in Colorado and currently has an estimated 2400 chains as of 2017, 17 Franchise locations forecasted 11-125 growth rate and owns a current revenue of 4.1$ Billion. The locations are placed globally, from Kingdom,Canada,United States of America,Germany, to France. Chipotle was initially founded to help Steve Ellis fund his dream of opening a fine-dining restaurant, but the restaurant started seeing instant success, so he invested more money and time into it. A loan of $85 000 from his father and used that money to launch the first store. The store was selling more than 1000 burritos per day within the first month which allowed Ellis to open a …show more content…
These investments allowed chipotle to go from 16 franchises to over 500. Mcdonalds separated from Chipotle completely in 2006, their reason being to focus more on expanding their own business. When Chipotle went public on the stock market, their stock rose by exactly 100% within the first day and this was seen as a huge success . Some difficulties that Chipotle has been facing are slowing sales growth, hiring people to work for them, and heavy attacks from critics. These are all challenges that the restaurant has been facing, but the CEO and Chipotle members have found a way to get past that and still maintain a high revenue, high quality food …show more content…
There are about 2250 outlets in all and a staff of 50000 employees. The food can be ordered from their website which has the store tracker so that customers can locate the restaurant near their area. At the restaurants the customers get to see the process of making their dishes. All the ingredients are available for display and the customers get to choose for themselves if they don’t want certain ingredients in their dishes when it is being made. Chipotle restaurants offer quick service but the food served matches the sophistication which is achieved in fine dining. The interiors are classy and the seating is cozy as well. They also are available during certain events or concerts where they serve quick food. The footfall is high for these