The product that Lexus is selling is a high cost luxury vehicle. You can have a sedan, SUV, coupe, or a hybrid. What you will get with the purchase of a Lexus is a vehicle that has gone through an extensive 161 point inspection in order for it to be Lexus certified. You will also have a standard warranty of 3 years and 100,000 miles with service and maintenance that is completed by highly qualified technicians. Another perk that is not offered by lower priced companies is the Trip Interruption. If your car has a mechanical issue while you are away, Lexus will pay for food and hotel while your car is in the shop or give you a rental. There is also roadside assistance and a loaner car if your car is in the shop for over a certain amount of time (Lexus, n.d.). You will have a car that is top notch and great quality. There are also several owner benefits for purchasing a car. On a search of the Lexus website, the purchase price for certified used vehicles can range from $24,995 to $47,900 within a 200 mile radius from my home. If you would like to purchase a new Lexus, this can start at $32,200 and go upwards of $120,440. This of course is prior to adding bells and whistles. If you are in the market for the LFA, which is currently sold out as only 500 were made, you are …show more content…
The automobiles are then ships all over the world. If you are looking into a purchase of a Lexus, you would either go to the dealerships or you can search online for the specific model you would like. Lexus takes pride in the product that they are producing. They contact customers to find out how their buying experice was and what could be improved on. They also talk to all employees and get their feedback (Brandweek, 1999). The sales force of this company is needed to be in line with the satisfaction of the customer. Once the customer decides on a product, the dealership will make sure that they get it if they do not have it in