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Why Is It Important To Remember When Trying To Promote An Artist Through Social Media?

950 Words4 Pages

I think that the most important thing to remember when trying to promote any music artist through social media is to remember that social media is merely the too used to engage the audience after other materials have been compiled…band formed, music written and recorded, band image produced. Social media is the source that the Independent artist can use to be the outlet of fan building and promotion. Some suggestions for personalizing interaction is by motivating your fan base to create social networking content. “Organic content is much more convincing”, (Zarrella, 2009). It gives fans personal interaction with you and each other.
Emerging media has become a leading communications tool, with social media being one of its most powerful …show more content…

One such source - CJG Innovations, is a company dedicated to helping guide musicians and artists who are struggling to make money from their music with leadership and training of the business perspectives of the music industry including recording, fan base building, branding, marketing execution, and building technological knowledge. This site is used to incorporation of the test subject’s materials and emerging media tools with music industry leaders. Hershberger discusses the potential benefits of effective social media use for independent musicians for connecting with fans and selling music. He writes that “…for musicians to reach their exposure potential, technology and social tools can’t be ignored.” There are social media tools presented in this site that explain concrete medium …show more content…

One such source is a middle aged wife who says this about her social media habits, “(social media is) a great tool to keep up with people I have strong relationships...and (is) a great way to stay in touch”. She also says that it is the place she found news. It is convenient because everything she wanted to know about the world and the people in it showed up in one place. The social media outlets she uses are Facebook, Instagram, and Pinterest, which she enjoys because she feels like she can join and enjoy other people’s

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