John Deere committed to extend its operation in six main areas, United State and Canada, Brazil, China, Russia, India, and Europe under the strategy of “For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land. John Deere is committed to your success.” John Deere have been aimed to become a first choice of the equipment supplier with its unique products which provide profit and productiveness to the customer in the global scale. As for the core value, John Deere stated, “It may be an understatement to say that we work every day to uphold our founder's core values. Because integrity, quality, commitment, and innovation are not ideals we work towards. We live them. We breathe them. These values are the true essence of how we work and are in every product, service, and opportunity we offer you.” As a supplier of specific industrial and agricultural equipment, it is …show more content…
The stock price decline simply because less demand caused by slow economic and agricultural growth. Agricultural division is the largest division, however, the revenue is strongly dependent on seasonal drops. Another reason is that there have a shareholder leave in recent years because of a performance disappointment. John Deere continue to modifying the existing equipment models, there is no recent innovative announcements which could gather shareholders or investors attraction. The income statement also shows the budget cut in research and development allocation. “John Deere Electronic Solutions R&D efforts are focused on emerging technologies involving embedded-systems, vehicle communications networks, material science, vehicle electrification, and intelligent systems. We are also achieving breakthrough developments in the product areas of displays, controls, sensors, components, and power