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Why Is John Lewis Successful

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John Lewis Store is one of the main top 10 heritage retailer shops in Britain founded by John Lewis “senior” in 1864. The founder (John Lewis) was a silk buyer since he is 14th years old, through the time John senior got a strong experience in this field and he becomes a very good seller. He established a small drapery shop in 132 Oxford streets called (John Lewis & Co.) when England was a strong position in wool and fabric trade. John Lewis senior strategy grows his business slowly he believed to have a steady business and not to hurry until he died in 1928.
John senior involved his two sons into the business with him; they developed a successful owned business family company during 1880 till 1928. In 1905 John Lewis “senior” bought Peter …show more content…

In 1933 started to spread the business outside London by owning stores in Nottingham and Southampton; to increase the business profits and raise the company’s buying power all over the United Kingdom as Marks and Spencer did.
In 1937 John Lewis introduced its own brand ‘Jonell’, which was a superior quality to what the customer’s buy on the market for a similar price would. Jonelle ‘Jonell’ continued until the turn of the millennium, when it was decided to create a more homogeneous John Lewis brand, JLP management dropped the name of Jonelle and they replace that with the brand name John Lewis. Furthermore, in 1937 Spedan decided to invest in the grocery business and bought Waitrose Company and add them to the partnership, which was a chain of ten grocery stores in London selling high quality of foods.
1940 Selfridges Company was suffering from cache flow during the ‘Phoney War’, so John Lewis was at this time able to cover them and bought some of their stores, a decision was taken by Spedan to owned 15th of Selfridges shopping outlets to increase John Lewis shopping stores at that time and to help other businesses to …show more content…

1950 John Spedan Lewis think to take the partnership for a further advance step by signing his 2nd trust agreement which totally transfers the entire ownership and control of John Lewis company to the partner, completing what was built on since 1929.
John Spedan Lewis studied the flora and fauna that was attracted to places such as The Longstock Park Water Garden. The green man, who loved the green colour because of his relationship with the natural, dedicated his time to collect funds to continue the study of natural history projects at Leckford Estate. This scientist the keen and active natural historian and a powerful business man left this life after building a successful business story, a one of the main British heritage brand and the first partnership organisation in

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