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Why Michael Kors: Why Is Coach So Popular?

888 Words4 Pages

For many women, purses are the one thing that we love to shop for. Having a brand-new designer purse that is clean, stain free, smells fresh, and has a fancy look to it is one thing that every woman yearns for. Michael Kors is one of those designer purses that women cannot get enough of. In recent years, the popularity of the brand has grown even more. Michael Kors is of the highest ranked designer handbags to be sold today. Not only do women like this line but also teens are now obsessed with the brand. For many years, Coach was one of the leading most populated designer handbags to be sold. From teens to adults, everywhere you went, one could always see someone with a coach purse. Well, in 2012, from a Bloomberg study it showed that Coach …show more content…

Well, everyone wants to have something with a name behind it. Michael Kors is an aspirational brand that everyone wishes to own one because it is so popular, expensive, and durable. Every woman needs a purse to throw her things in and to show off, so why not spend more for your money. Women love to flaunt their designer clothes and handbags, it makes them feel more confident. For others, like teens, they want the newest fashion trend. In the research from Bloomberg website, it says that teens see other consumers who have Michael Kors and so they want to go out and buy it as well so they can look just as …show more content…

Michael Kors even designed an outfit for Michelle Obama which increased popularity for the company. Consumers see Michael Kors as a strong brand equity that may be expensive but, is every woman’s dream to have. It is extremely popular and has boosted extremely well which may not be good because it could potentially fade out like Coach brand did. Michael Kors could level their growth out to keep it from going out of style and staying a very popular and relevant brand among the female demographic. So why choose Michael Kors over Walmart handbags? It is all about the perception with consumers. First, everyone would love to have a brand-new car and when you do you want to show it off. That is the same feeling consumers get when they buy a designer Michael Kors bag. Walmart brand is like buying a used car, it is nothing special. It could have the same material and design on it but, it is nothing compared to having the label on it. It is all about the label and how a consumer feels that they will be perceived by others that makes them want to buy a branded product over a non-branded

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