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Why Tesla Should Offer A Base Model

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After conducting our research, we had over 51% of the people who took the survey fall in the age range of 25 years old or younger. This is very significant and is important for Tesla to take note of. This is because these are all young adults who could be future customers, and understanding their buying wants and needs is crucial. From the research, we believe that Tesla should offer a vehicle that is under $35,000. To be more exact however, they should offer a base model at $30,000. In this base model, we will have key the top key features that most consumers were looking for in the car. These features would include the ability to check the charge status on a smart phone app, navigation system, seating for 5 plus, and adaptive cruise control (Enhanced Autopilot Hardware). This would satisfy the needs and wants of over 38% of the consumers who may be interested in buying a Tesla in the future. …show more content…

Most people are wanting the most out of what they spend. Therefore, we believe they should offer a car that is able to offer a range of 225 miles per charge. This would satisfy over 48% of consumers based of our survey results. Not only would this completely satisfy the wants of 48% percent of consumers, but could make the people who are wanting even more be content. So, overall the majority of consumers would be happy with a mileage range of 225 miles per charge for a base model vehicle with key features at $30,000.

Mileage is one of the biggest concerns for most consumers. So, help consumer get those extra miles per trip we want to offer a solar panel roof in replacement of the panoramic one that would currently be on the car. This replacement option would not serve as a form of fully charging the vehicle. Instead it would just allow for the car to prolong the current charge by using solar

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