Three Key Economic issues Consumer Demand Although Wilson is located in rich sports market, some of its earmarked markets have been less encouraging. For instance, UK is the fifth leading world’s equipment market, but sports equipment expenditure per capita only stands at £18 per year. Alpine skiers, for instance, spend close to £500 and golf players nearly £300 on equipments every year. The biggest challenge for the company is to ensure that an adequate share of sport equipment retailers deal in high quality sport products that give confidence to consumers. More so, today’s consumers are much environmentally motivated than ever witnessed. Purchase deliberations are driven more by green standards. Unfortunately, most companies had not before embraced the idea in their product strategies making fewer sales in the environmentally conscious market segments like skating. All in all …show more content…
Additionally, the region accounts for nearly half of the worldwide sports equipment market. However, the economy of the region is currently fraught with challenges and consumer bargain has plunged. According to the survey carried out in the sports equipment industry, generally the sales of fitness equipments silently dropped across the industry. Besides, in 2007 winter sporting equipments in the same region recorded an operating loss of about 27 million Euros. Now it has taken some promising turn. In the first trading period of 2008, winter equipments performed noticeably better, with sales growing by a full 22%. Conversely, the encouraging year-over-year advancement in this market segment is not indication of the full-year development. The most important aspect of these equipments is the advance sales earmarked in the seasons to come. Pre-orders too a cross all the sports equipment have always varied extensively by product group and geographically and this big disparity exist because of different customer