The Winnipeg Jets are a Canadian professional ice hockey team based in Winnipeg, Manitoba, competing in the National Hockey League (NHL). This paper will examine how the Jets’ framework, objectives, and structure characterize it as a commercial sport organization. In 2011, True North Sports & Entertainment Limited purchased the Atlanta Thrashers franchise and relocated it from Georgia to Winnipeg, rebranding it as the Winnipeg Jets. The Jets are in the Central Division of the Western Conference in the NHL. In, the team was valued at $650 million. Like most professional sports teams, the Jets are funded through investments (public-commercial relationships), media contracts, gate receipts, and licensing and merchandising. Comparatively, nonprofit and public organizations rely on funding from …show more content…
The Jets prioritize profit and revenue generation; a significant indicator that they are a commercial sport organization. Winnipeg has a clear vision and mission that guides their operations. Their vision is to be a leading organization in the NHL, American Hockey League and the North American entertainment industry, as well as an integral part of Winnipeg and Manitoba. The mission of the Jets is to provide a superior experience for their patrons, develop championship-calibre hockey teams, and make meaningful contributions to the community. However, their central goal is to be playoff contenders. To accomplish this, the Jets have implemented several key cornerstones. These include strong leadership, lineup depth, and positive team culture. On the other hand, nonprofit and public organizations’ objectives typically focus on bettering the community. The Jets — as part of the NHL — can be identified as a commercial sport organization through the following