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Wireless Legalese Essay

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Wireless Legalese; Ensure Your Wireless Marketing Automation Campaign is Compliant
Establishing a sound wireless marketing automation campaign involves, first and foremost, compliance to a myriad of regulations, laws, and industry guidelines at the local, state, and the federal level of government. While it seems daunting at first, once businesses confirm that their processes are meeting or exceeding these measures, the focus can shift to creating a responsive, well-informed marketing strategy that benefits both the consumer and the business.
Mobile marketing includes services in which wireless device such as a smartphone, iPad, or laptop are used to gain access or communicate with consumers. Activities conducted within wireless marketing automation platforms include:
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Laws require that any claims made must be able to be substantiated and not be false or misleading. Full and complete disclosures must be made, and any testimonials and endorsements contained within the advertisement must comply with federal rules and guidelines. Note: Telemarketing laws must be adhered to with regard to mobile messaging, and any commercial email transmissions must adhere to the CAN-SPAM ACT of 2003.
The Mobile Marketing Association (MMA) offers resources on industry best practices, guidelines and reference material on a variety of topics relevant to wireless marketing automation in terms of mobile marketing with a special focus on privacy which includes obtaining explicit consent for mobile text messaging programs, providing an obvious means to opt-out of the program, limit the numbers and types of messages sent to the consumer, and implementation of reasonable and substantial measures to protect consumer information from disclosure of personal information and to prevent unauthorized use of the same.
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