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With These Words I Can Sell You Anything Essay

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Making an announcement or trying to sell a product through something shown to the public is an advertisement. Advertising has been around for a very long time, but it is the way it has influenced society over time and changed by the products people purchase. Companies are always trying to make new products based on the needs and wants of the consumers so the advertisements are designed to target those needs and want. People are exposed to ads through radio, television, billboards, magazines, and internet. Over 5000 ads and brands is how much the average person is exposed to daily. According to Zenithoptimedia, a new report shows 490 minutes of the day is spent on some sort of media by the average person. I have recently made my own observations …show more content…

People do not realize the true harm of advertising that it causes. Bargain deals that are irresistible, ideal bodies in women and men, and enticing junk food as delectable are constantly bombarded through the use of ads has led to overconsumption of products, insecurities and obesity. First of all, advertising has been designed to be understood by everyone. If advertisements were too difficult to be understood people would not be interested in trying to figure out what is being sold to the consumer. It would not make sense for companies to make it hard on the consumers but rather easier so they can sell more to the consumers. In, “With These Words I can Sell You Anything” by William Lutz he states, “advertisers have to be careful in what they say in their ads” (122). What Lutz is saying is that people can misunderstand the purpose of the product and their claims mostly because of law suits. If it’s a big company and the law suit appears in the media it can influence the consumer and their decision to stop or continue to buy that product. Companies take advantage of the holidays because this is around the time people spend the most. In “Black Friday…Gray Thursday” by Benjamin R. Barber states, “ Where capitalism once produced goods and services to meet real needs

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