Reynolds Wrap Analysis The thought of food can make a person's mouth subconsciously water. A similar reaction happens when a person sees food that they think looks appetizing. It’s no surprise that a juicy burger can spark the interest of most anyone, but does that make them want to go out and purchase tin foil? Without effective advertisement, the only thing they would want to go out and get is food. Advertisers such as Reynolds Wrap use language and graphics that appeal to and implicitly influence the choices of their middle aged consumer audience. When a company places an advertisement in a magazine, they want to effectively reach an intended demographic. Reynolds Wrap placed their advertisement in The Food Network magazine between recipes that come on bookmarks and some festive USA themed party decorations. They chose to follow recipes in an attempt to show how useful Reynolds Wrap is when preserving food. This appeals to their audience of middle aged …show more content…
While the way Reynolds Wrap chose to word their ad in the second half may not be what is popular with their target audience, it is something that generations below them seem to enjoy and isn’t confusing or odd to the audience. Reynolds Wrap describes what the graphics displayed in the ad as “an irresistible super yum surf's up aloha hawaiian - style burger”. The use of simple but effective adjectives placed one above another in different fonts is a trend popular among youth and young adults. Variation in font but rather simple language sends a unique message to the audience and draws them into the idea that the ad is offering them something new or exciting without explicitly stating that. In some ways this can be used to seemingly trick the consumers to feeling hip and with the times, when in fact they are just reading different words that make a connection between each of the seperate graphics displayed in the