There are a few trends that may have an impact on Xbox One S’s charge, fortunately, it will be positive. First is the increasing demographic of more adults that grew up in a video game generation. According to Lenhart, Jones & Macgill (2008), more than half of American adults play video games. Adults tend to have more freedom to purchase video games as they please, therefore should help the charge. Additionally, children are spending half the time outside that their parents did (Press Association, 2016). This forms an opportunity to entertain children while indoors.
B. Customer Environment Analysis
One of the video games biggest demographic is adolescents. A study found the 97% of teens in the U.S. play video games (Lenhart, Jones & Macgill, 2008). In this case, the user may be the buyer, since older teens are allowed to work, but a good percentage
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Major video game title releases and Black Friday deals are other factors that help sales during this time (Meyersohn, 2017). Usually during Black Friday, there are promotional deals on game consoles and video games which encourage consumers to make a purchase. For the most part, the Xbox One S is meeting the users’ needs in the same capacity as its competitors. It offers third party apps, such as Netflix, for streaming movies and television shows, graphics met expectations, and carries most of all game titles. However, one thing that falls short is the ability to use virtual reality, unlike Sony (Barrett, 2017). Even with the amount of popularity video games have received, there are still a large population that are not interested in games. According to Holmes (2014), this are five reasons someone does not enjoy video games: they are too time-consuming; they give a feeling of loneliness; are difficult to learn; are too expensive; and they are all similar. All these factors seem like Microsoft can address and possible tap in to gain more