Yahoo Inc. provides internet communication services, social networking services, and partners with various content providers for products like Yahoo Finance, Yahoo Weather, and Yahoo! Answers. Verizon Communications Inc. offers fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services, and a global Internet Protocol backbone network (Gallant, 2013). Since these companies offer such diverse products and services, they compete in many markets, against many large players. Google has held this strong majority of search market share for quite some time. The January 2010 report from Comscore listed Google at 65.4%, with Yahoo!, the next closest competitor, at 17.0% (Matthews, 2016). Google …show more content…
The progress of the different legal institutions has the potential to be complex and detrimental to Yahoo’s business. Yahoo-Verizon must adapt to changes in laws and regulations, as well as face grey areas in the law. Changes and grey areas in the law can also make it difficult for Yahoo-Verizon to expand globally. For example: The Australian government is discarding telecommunication competition laws. In Australia, Telstra Corporation Limited is the largest telecommunications and media company and will only be able to dominate the market more with these changes. This would make it difficult for Verizon enter the market, let alone compete. In contrast, Verizon already services Canada and may face even more competition as a result of the Canadian government. Justin Trudeau is pursuing lower prices for consumers by pressing for a fourth wireless carrier in each region. In Europe, the European Commission has drafted two regulations related to data use and privacy that will be enforced across the European Union beginning in the summer of 2018. The regulations protect consumers privacy by making it harder to obtain their personal information, which is often used in market research. These changes will be a challenge for companies like Yahoo-Verizon that provide free content that is subsidized through online advertising, which is already a diminishing source of income for the