The digital marketing is using network to spread the company information and establish relationship with consumers. Such as Facebook and Twitter. ( Pre-sessional programmes).The digital marketing can strategy can help company create high profits and reduce costs in adverting rather than traditional marketing. Don’t need pay high costs advertising on TV. Specsavers establishes in 1984 by husband and wife team Doug Perkins and Mary Perkins. ( specsvers 2015) Specsavers adverting campaign ‘should’ve gone to specsavers’ was most popular in website. Specsavers using this campaign to promote product sales. This report will analyses the ‘should’ve gone to specsavers’ adverting campaign of specavers. In particular it will focus on the campaigns use of digital marketing. Our group research this campaign relate digital marketing how to help specsavers sales and get some benefits. Our research will show that this campaign is effective. 2.0 Methodology Our group numbers researcher this report can improve our ability to communicate. My group include Xuhao MA, Mofan Wang and Miao Sun. Our researched this topic using secondary sources from some website and book such as specsavers company website and purple cow etc. Firstly, my group number MA collect date …show more content…
For instance, Spacsavers promotes their campaigns using mobile phone apps. An increasing number of people are using mobile phones, which have become an indispensable part of their lives. Digital marketing in the form of mobile phone apps makes campaign possible at a rather low cost. In this way, the campaign cost is much lower than using other forms of media, so more fund is available for development. It also helps reinforce the relationship with the customers, making them feel having been treated specially, so that a good opinion may be cultivated among