YouTube. This is a website where people go to watch videos. Watch time grew 60% on YouTube between 2014 and 2015. The average viewing session on a mobile device is more than 40 minutes. (google, 2015) FINCA International use YouTube videos to feature clients from different affiliates, for example, FINCA International empowering women (Empowering Women, 2013) You Tube video, uploaded by Delaina Miller Below are the advantages of YouTube when used for customer retention: Build Email List. With YouTube, there is ability to build email list as FINCA continue to provide valuable/engaging content through software that allows to embed a sign-up form directly into YouTube videos. Viewers can enter their email addresses and subscribe to the FINCA’s email list. Personalized emails with video content can be sent to customers later Social Media Marketing integration. YouTube videos are easy to share …show more content…
These are regularly updated websites or webpages. FINCA International blogs to its customers, for example, Rupert Scofield’s Going Further, The Next Step for Agency Banking blog (Scofield, 2016) Below is the advantage of Blogs when used for customer retention: Gathering feedback, reviews and testimonials. Blogs and reader comments are a key source of information for customers. FINCA Customers comment and provide detailed and immediate feedback on its activities, products and services .Positive feedback gives confidence to other potential customers, while negative feedback gives FINCA a chance to respond to concerns, defend its product/services or improve on business processes. For example, Rupert Scofield. 2014 Visit to Uganda, (Scofield, 2014) Below is the disadvantage of blogs when used for customer retention: Not engaging with the readers. Not taking time to respond thoughtfully to the blog comments. It is easier for FINCA to lose prospects to competitors. Due to related content tags that get