There are great advertisements that influence magazine readers around the world. In November 2011 magazine of “Yum for Kids”, Crest placed an advertisement for their product, Kid’s Crest Toothpaste, which was created to appeal to kids and parents. Crest is a brand of toothpaste found in 1955 by Proctor & Gamble to reduce tooth decay for Americans. Crest has been a leader in dental health innovations since its inception in 1955 and introduced over forty toothpastes to encourage people to maintain their oral health. The “Yum for Kids” ad’s effectiveness relies on logic, interactive characters, and catch phases to appeal to the kids, parents, as well as build the brand’s credibility and the consumer’s trust in the product. The magazine, “Yum for Kids,” appeals to a wide variety of audiences; with helpful articles pertaining to kindergartners, …show more content…
With the aid of the catch phrase, the advertisement creates approachable conversation between the consumers and the sellers. Using this simple trick the advertisement company is able to tempt the customers. Crest cleverly uses the advertisement’s opening phrase to back their image: “The Real Cool Taste That Sparkles”. Instead of saying, “Try tasty new toothpaste.” Crest specifically chose the words “Cool” and “Sparkles” in the phrase. These words encourage the audiences to get more involved. A catch phrase, if well constructed, could also get stuck in people’s heads. In fact, the second sentence, “It’ll make you Rush to Brush,” is influence the audiences. Because children dislike brushing their teeth, “Rush to Brush,” tricks kids into believing that brushing their teeth will be fun. That Crest is enjoyable to use; it will make them, “Rush to Brush.” Therefore, not only does the imagery of the blue characters build intrigue, but also specific language used in the catch phases exemplifying the need to brush one’s