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Zone Of Social Commerce Paper

464 Words2 Pages

In the zone of social commerce it “is a subset of e-commerce (i.e., the practice of buying and selling products and services via the internet). It uses social media applications to enable online shoppers to interact and collaborate during the shopping experience and to assist retailers and customers during the process” (Tuten & Solomon, The Zone of Social Commerce, 2015). Social Commerce may include CRM, service, retailing, sales, and human resources. Wells Fargo currently offers their customers several different ways to open a credit card, apply for a loan, and open a checking or savings account, pay bills online, transfer to a different bank, and even start an IRA or retirement account. The company currently allows the customer to either …show more content…

Developing retail space within social media sites may not be a bad idea, however when dealing with finances the customers like to know all of their information is secured and private so with the information being accessible on a social media site might detour customers away from the idea. In this fourth zone, customers are “encompassing online ratings and reviews, numerous shopping related apps, deal sites and deal aggregators, and social shopping malls and storefronts” (Tuten & Solomon, The Zone of Social Commerce, 2015). Wells Fargo currently has several different applications which are available through social media they will direct the customer to the secured Wells Fargo Online Banking site or the mobile banking app. The company’s current apps include: Wells Fargo Mobile, Wells Fargo Daily Change, Wells Fargo CEO Mobile, Wells Fargo at Hand, and Wells Fargo Mobile: Merchant with EMV. These apps allow customers to access their accounts anywhere, they are able to deposit, transfer, check balances, and even make payments

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