Fall 2024 MKT2205 Marketing Foundations Course Schedule
School
Federation University**We aren't endorsed by this school
Course
BUACC 901
Subject
Marketing
Date
Dec 10, 2024
Pages
5
Uploaded by DeaconOxidePony35
Course Calendar & Assignment Schedule Fall 2024: MKT2205 Marketing Foundations Course Textbook Lamb, C. W., Hair, J. F., McDaniel, C., Boivin, M., Gaudet, D., & Snow, K. (2020). Principles of Marketing– (Fifth Canadian ed.). Cengage. Week Module Number & Title CLR* Readings / Module Content Practice Learning Activities (UNGRADED)Assignments /Tests (All by 11:59 PM EST) Week 1 Sept 10-16 Module 1 Course Overview Read: The welcome announcement on Brightspace/D2L Course Content Module 1 Review the course materials for this course Post an introduction(and optional photo) in the introduction’s forum on the discussion board Week 2 Sept 17-23Module 2 Overview of Marketing CLR 1 CLR 2 Read: Course Content Module 2 and Chapter 1 (pages 2-13) Review the Consumption Journal assignment document DUE Sept 23Comprehensive Project Overview and Product/Service Choice– submit for approval. Consumption Journal (entries are worth 20% of final grade) Week 3 Sept 24-30 Module 3 B2C Marketing CLR 2 CLR 3 CLR 4 CLR 5 Read: Course Content Module 3 and Chapter 5 (pages 74 - 94) Chapter 7 (pages 114 -130) Explore: Study In Canada “Got Milk” Zappos Segmenting and Targeting Markets: Coke Zero– Learning Activity(UNGRADED)DUE Sept 30 Discussion Forum 1 What are your VALS? (5%) Consumption Journal
Course Calendar & Assignment Schedule Fall 2024: MKT2205 Marketing Foundations Week 4 Oct 01-07 Module 4 B2B Marketing CLR 4 CLR 5 CLR 6 Read: Course Content Module 4 andChapter 6 (pages 96 - 112) Chapter 7 (pages 115 -122 review) Explore: NAICS Buyer Personas FedExDUE: Oct 07 Discussion Forum 2 - B2B segmentation (5%) Consumption Journal Week 5 Oct 8-14 Module 5 Marketing Information CLR 7 CLR 8 Read: Course Content Module 5 and Chapter 4 (pages 52 - 72) Chapter 8 (pages 132 - 151) Customer Relationship Management at the Caesar Windsor – Learning Activity (UNGRADED)DUE Tues. Oct 15 Comprehensive Project Pt 1 Product/Service Selection, Segmenting, Targeting and Positioning (10%) Consumption Journal Week 6 Oct 15-21 Module 6 Strategic Planning CLR 9 CLR 10 Read: Course Content Module 6 and Chapter 3 (pages 36 – 48) Explore: SWOT Method Analysis DUE Oct 21 Consumption Journal Week 7 Oct 22-28 Module 7 Marketing Environment CLR 9 CLR 10 Read: Course Content Module 7 and Chapter 2 (pages 14-34) Explore:CSR Tool Kit Marketing Environment – Learning Activity(Starbucks in China) (UNGRADED)DUE Oct 28 Quiz1 (5%) = Modules 5-7 Discussion Forum 3 – Marketing Research & Marketing Plan (5%)Consumption Journal
Course Calendar & Assignment Schedule Fall 2024: MKT2205 Marketing Foundations Week 8 Oct 29- Nov 04 Module 8 Product Decisions CLR 11 CLR 12 Read: Course Content Module 8 and Chapter 9 (pages 156 – 173) NOTE if your CP is a Service see Chapter 11 pages 196 – 213 Watch: Secrets of the Superbrands Product Concepts – Learning Activity (Terracycle) (UNGRADED)DUE Nov 04 Comprehensive Project Part 2 – Marketing Plan and External Marketing Environment (10%) Consumption Journal Week 9 Nov 05-11 Module 9 Pricing Decisions CLR 11 Read: Course Content Module 9 and Chapter 12 (pages 218 – 236) Pricing Concepts Learning Activity(iPhone) (UNGRADED)DUE Nov 11 Quiz 2(5%) = Modules 8-10 Consumption Journal Week 10 Nov 12-18 Module 10 Promotion Decisions CLR 11 Read:Course Content Module 10 and skim throughChapter 15 Marcom Chapter 16 Advertising Chapter 17 Personal Selling Chapter 18 Social Media Watch The Persuaders – marketers integrating their messages deeper into the fabric of our livesPromotion is at the heart of marketing, so all the chapters here are important for you. Promotion Concepts Learning Activity(McDonalds) (UNGRADED)DUE Nov 18 Consumption Journal
Course Calendar & Assignment Schedule Fall 2024: MKT2205 Marketing Foundations Week 11 Nov 19-25 Module 11 Distribution Decisions CLR 11 Read: Course Content Module 11 and Chapter 13 (pages 240 – 260) Chapter 14 (pages 262 -280) Review the assignment expectations for Part 4 of the Comprehensive Project be sure to seek out your facilitator if you have questions.Promotion Concepts Learning Activity (UNGRADED)DUE Nov 25 Comprehensive Project Part 3 – Product, Pricing, Promotion and Distribution (10%) Consumption Journal Week 12 Nov 26- Dec 02 Module 12 Services and Non-Profit CLR 11 CLR 12 Read: Course Content Module 12 and Chapter 11 (pages 196 - 213) You will need to begin working on preparing your presentation due in Week 13)Tribute Magazine Case – Learning Activity (UNGRADED)DUE Dec 02 Quiz 3(5%) = Modules 11-12 plus review Consumption Journal - final (20%) Week 13 Dec 03-09 Presentations REVIEW CLR 1 – 12DUE Dec 09Comprehensive Project Part 4– Presentation (20%) Week 14 Dec 10-17 EvaluationsCourse officially ends Tuesday, Dec 17 This course does NOT have an in-person exam. The Comprehensive Project worth total 50% is the final assessment for this course.* CLR is a critical learning requirement as defined in the official course outline.
Course Calendar & Assignment Schedule Fall 2024: MKT2205 Marketing Foundations Summary of Assessments: Discussion Forum 1 – What are your VALS? (5%) Discussion Forum 2 – B2B segmentation (5%) Discussion Forum 3 – Marketing Research, CRM and the market plan (5%) Discussion Forum 4 - Peer Review - Feedback Learning Activity (Ungraded) Comprehensive Project Part 1– Product/Service Selection, Segmenting, Targeting and Positioning (10%) Comprehensive Project Part 2– Marketing Plan and External Marketing Environment (10%) Comprehensive Project Part 3 – Product, Pricing, Promotion and Distribution (10%) Comprehensive Project Part 4 – Presentation (20%) Consumption JournalWeek 12 final (20%) Weeks 2-8 & Weeks 9-11 3 essays submissions Quiz 1 (5%) = Modules 5-7 Quiz 2 (5%) = Modules 8-10 Quiz 3 (5%) = Modules 11-12 plus review