Upcycling Bread into Craft Beer: A Sustainable Solution
School
The Chinese University of Hong Kong**We aren't endorsed by this school
Course
MGNT 4070
Subject
Economics
Date
Dec 10, 2024
Pages
3
Uploaded by MajorFogHorse53
PurposeProblemSolutionUnique Value PropositionUnfair AdvantageCustomer SegmentsMillennials and Gen Z (18-35) who are eco-conscious and interested in new, sustainable experiences.Young beer drinkers and experimental drinkersPeople with higher paying propensityExisting AlternativesKey MetricsHigh Level ConceptChannelsEarly AdoptersEco-conscious millennials and young professionals in Hong Kong.Cost StructureFinancial SustainabilityImpactGWEILOHEROS – BEERCOCARBON BREWSYOUNG MASTERMOONZEN BREWERYTOAST BREWED WITH BREADCRUMBS BREWINGBread per bottle: 0.48 kg per bottleAcquisition cost: $3.4 per costumerUnit gross margin: $5 per bottleSales growthContributes to food preservation by promoting use of unsold bread.Provides a low cost sustainable beer to market and sustainable drinking.Breer is a food upcycling startup that collects unsold, uneaten and surplus bread, and uses it to brew local craft beer. Cheers to sustainability!First-mover in Hong Kong, leveraging partnerships with bakeries and local breweries to utilize bread waste efficiently.Distribution through bars, retail stores, and direct-to-consumer sales via pop-up booths and partnerships with restaurants like KFC and Pizza Hut.Breer is driven by a single goal: to make the world a better place for all. This food up-cycling startup addresses the prominent problem of bread waste in Hong Kong, by introducing the unique model of using this bread to brew premium quality craft beer. This way you can enjoy your favorite drink and save the world! Breer is the beer of the future.9.2 tonnes of unsold bread saved 30 hectares of landfill space saved1 tonne carbon dioxide emissions avoidedBeer brewed: 150k litter of beer in Y1Unit price: HK$20 per bottle Y1Revenue earned HK$3M revenue for Y1Unsold bread contributes significantly to food waste in Hong Kong. 3600 tonnes of food sent to landfills everyday.Bakery waste 1692 tonnes of food everyday.Upcycle unsold bread into craft beer, reducing waste while offering an eco-friendly beverage option.Unit cost: $15 per bottle in Y1 Cost driversBrew: $9Packaging: $3Distribution: $2Storage: $150% in production30% in marketing20% in technology4.3 cubic metres of water used reduced4 local breweries supported during covid-19
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