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Improving Educational Equity in Vietnam: A Stakeholder Analysis

School
RMIT Vietnam**We aren't endorsed by this school
Course
BUSM 2301
Subject
Management
Date
Dec 11, 2024
Pages
32
Uploaded by ColonelArt15714
TEACH FORVIETNAMteachforvietnam.otgVisit Our Website
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TABLE OF CONTENTIntroduction SectionProblem’s AnalysisStakeholders AnalysisConclusions
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Vietnamese Educational Context
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COMPANYBACKGROUNDAs a partner in the global Teach For All networkIntroductionMissionTeach For Vietnam (TFV) is a social enterprisefounded in 2016Improve long-term educational outcomes for children inunderserved, rural regions of Vietnam
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COMPANYBACKGROUNDAs a partner in the global Teach For All networkIntroductionMissionTeach For Vietnam (TFV) is a social enterprisefounded in 2016Improve long-term educational outcomes for children inunderserved, rural regions of Vietnam
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LeadershipDevelopmentFellowship projectThe Teach For Vietnam Fellowship is a two-year leadership programaimed at addressing educational inequity in underserved communities.MissionThe program seeks and develops young pioneers from manyprofessions - to teach and carry out community projects in rural areasof Vietnam.
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COMPANY-LEVEL PROBLEM
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The limited social mediareach and engagementActual state: The low interaction in social media60 reviews42.000 followers but average 50 interactions/post527 subscribersDesired state:TFV aims to develop and support 10,000pioneeringeducators working together by 2030. Expanding the Educator Champion Program toinclude more target groups
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DESIGN THINKING:EMPATHY
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INTERNAL STAKEHOLDERS
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INTERNAL STAKEHOLDERS
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INTERNAL STAKEHOLDERS
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STAKEHOLDER INFLUENCELowHighSTAKEHOLDER INTERESTHighSTAKHOLDER MAPFOR PROGRAM
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Key stakeholder:potential fellowsHigh InterestEducational passionLeadership developmentNetworkingYoung individuals from 22-27 years old
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Key stakeholder:potential fellowsHigh InterestEducational passionLeadership developmentNetworkingHigh InfluenceSustained engagementEnhancing Teach for Vietnam impactCreating long-term partnershipYoung individuals from 22-27 years old
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PERSONA PROFILE
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PERSONA PROFILE
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PERSONA PROFILE
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PERSONA PROFILE
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"I’m looking for an opportunity to develop my leadership and soft skills."“Is this program really impactful if it’s not widely discussed online?”Rare impactful stories make it hard toPeers focus on corporate jobs orPerception that TFV is not prestigious or widely recognized in the jobmarket.Insufficient compelling social media content that resonates with personalgoals or aspirations.Difficulty seeing the immediate value in joining TFV versus other careeropportunities.Personal growth and leadership developmentOpportunity for social impactCUSTOMER EMPATHY MAPColleagues: don’t really understand how it works.Parentssomething that will give you a solidcareer path from day one.”
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CUSTOMER JOURNEY MAP for potential fellows
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DESIGN THINKING:DEFINE
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NUDGES
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NUDGESFellows Graduates from education-related majors who aspire togain practical leadership and teaching experience
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NUDGESFellows Graduates from education-related majors who aspire togain practical leadership and teaching experience
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NUDGESFellows Graduates from education-related majors who aspire togain practical leadership and teaching experienceInteract with the programThe last stage of transparency after they finally areconverted to interact the program
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NUDGESLack of necessary nudges to apply program
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The lack of authentic, impactful,and easily shareable content onsocial media channels. FISHBONE DIAGRAMA saturated digital spaceNo diverse social media methods
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ROOT CAUSE5WHYanalysis
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COMPARATIVE CASE STUDYAnnouncing posts without approachablecontent to engage potential fellows
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REFERENCESTeach for Vietnam (27 November 2024) 'Recruitment of Leadership Development Program...' [Facebook post], Teach for Vietnam, accessed7 December 2024. https://www.facebook.com/photo/?fbid=899756835632996&set=a.504813521793998Dung, T., & Kevin, N. (2024). BUSM2580- case study: Teach for Vietnam. The Business School, RMIT Vietnam, Ho Chi Minh City, Vietnamhttps://rmit.instructure.com/courses/148569/pages/assessment-case-study-industry- partner-teach-for-vietnam.Teach for Vietnam (n.d)Leadership Development Fellowship - Teach For Viet Nam, Teach For Viet Nam website, accessed 8 December2024. https://teachforvietnam.org/fellowship/Teach for Vietnam (18 November 2024) 'Teach for Vietnam collaborates with Elsa...' [Facebook post], Teach for Vietnam, accessed 7December 2024. https://www.facebook.com/photo/?fbid=893313366277343&set=pcb.893320376276642 Alves C (20 October 2024) 'How Marketers Can Reach Gen Z On Social Media', Search Engine Journal, accessed 8 December 2024.https://www.searchenginejournal.com/social-media-gen-z/485152/Adkisson R (2008) 'Nudge: Improving Decisions About Health, Wealth and Happiness', The Social Science Journal, 45:700-701,doi:10.1016/j.soscij.2008.09.003.VCCorp.vn (20 November 2023) 'Teach For VietNam: Câu chuyện của những “nhà giáo dục tiên phong” chọn cho mình con đườngkhó', Phụnữsố, accessed 8 December 2024. https://cafef.vn/teach-for-vietnam-cau-chuyen-cua-nhung-nha-giao-duc-tien-phong-chon-cho-minh-con-duong-kho-188231120123014345.chnNgọc Anh (6 September 2021) 'Chia sẻtừcreator của “Di tích Nhà Tù HoảLò”: Vì sao làm nội dung “ngách” vẫn hút tương tác khủng?| Advertising Vietnam', Advertising Vietnam, accessed 8 December 2024. https://advertisingvietnam.com/chia-se-tu-creator-cua-di-tich-nha-tu-hoa-lo-vi-sao-lam-noi-dung-ngach-van-hut-tuong-tac-khung-l17594
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