Analyze Strategic Decisions in the Evolving Auto Industry
School
Louisiana State University**We aren't endorsed by this school
Course
MGT 3830
Subject
Management
Date
Dec 11, 2024
Pages
4
Uploaded by ggriffon
MGMT 3830 - Assignment: Strategy in the Business PressObjective:Using the course content to analyze and evaluate the strategic decisions made by firms active within or related to the automobile industry. Instructions:1.Read the bundle of articles ‘A difficult new world’ (See Moodle)This set of articles provides a detailed overview of how the automobile industry is changing and how this affects firms in the industry. In fact, the articles provide you with an external analysis of the industry. It also provides some insights regarding the internal issues some companies are facing. 2.Find additional (more recent) relevant information on changes occurring that (may)affect firms active within or related to the automobile industry.This information, combined with the information under (1) will be the source for your O&T in the SWOT analysis.3.Find articlesin the reputable business press that discuss a company's strategic decisions. This is a company active within or related to the automobile industry. These decisions reflect the strategic path firms in the automobile industry choose in reaction to the opportunities and threats discussed in the articles you read (see 1 & 2). The articles can also include the outcomes of strategic decisions made by these companies. Reputable business press includes most publishing or news outlets (e.g., HBR, Wall StreetJournal, NYT, NPR, Fox News, Washington Post, CNN, etc.) but does not include things like personal blog posts or social media posts. You can use a podcast as your source as long as it is from a news outlet of some type. An article should be extensive enough. This implies that it provides more than just a couple of lines of information regarding an ‘event’. 4.Analyze the articles:Read and thoroughly analyze the chosen articles. Pay attention to the strategic decisions and outcomes described within it. Consider questions like:What strategic decision(s) where made?Why did the company make this decision? If the article also addresses the outcome of a decision made, why do you think this outcome realized? 5.Explain the strategic choice of the firm by applying course concepts:In your analysis,use the concepts and frameworks discussed in class. Explain how these are relevant to understanding the strategic decisions and outcomes presented in the article.What is the company trying to address (Opportunity or threat? Which one)?How do you explain their choice for this strategic decision? What would have been other options, and why do you think they were not preferred?1
6.Create Your Presentation: Prepare a presentation of 20 min that includes:Introduction of the firm (short)SWOT analysis: Internal analysis (strengths & weaknesses) AND External analysis (opportunities & threats)Strategic decision you focus onExplanation of the strategic choice, using class conceptsEvaluation of the firm’s decision For your presentation, please read the document “how to blow a presentation to the C-suite” on Moodle. 7.Submission:Submit your presentation slides through Moodle by November 19, 5pm. Ensure that it includes the names of all participatinggroup members.Grading Criteria:Your assignment will be evaluated based on the following criteria:Selection and relevance of the strategic choice in context of the class.SWOT analysis: completeness & correctness.Depth of analysis and critical thinking.Effective application of course concepts.Clarity and organization of your chosen format.Overall insights and conclusions drawn from the analysis.Q&ANote:Ensure you properly cite your sources. Due Date:November 19, 5pmPresentation Date: TBD (see syllabus for potential dates)Max score: 1002
Frequently Asked Questions:Presentation1)Do all group members have to present? No, if you can agree that only certain people will speak, that is fine. Everyone needs to be present, however, and needs to be prepared to answer questions after the presentation. 2)What is the minimum time of the presentation? You should target a presentation of about 20 minutes. If you practice enough beforehand, you will know how close you are to 20 minutes. 3)How many slides should the presentation have? That is up to your group to decide. You have a presentation of 20 minutes, you need to decide what is a matching number of slides for your presentation. 4)What is the format of the presentation? You can use any software you’d like. Just make sure I can open the submitted presentation and that the class computer can open it as well on the day of your presentation. If you use “animations” in your presentation, have a look that in the submitted presentation they do not inhibit my reading of the slides (e.g., overlap if you convert a Canva presentation into a pdf file). 5)What day do we need to present? The presentation schedule will be announced in November. The submission deadline is the same for all groups.Grading6)Do all group members get the same grade? Yes, all group members get the same grade for this assignment. The exception is for group members that did not participate. However, the group needs to inform me as soon as possible, and no later than November 8 about a group member that is not actively participating. 7)Is one submission per group OK? Yes, just make sure to include the names of all participating group members on the submitted document.In-class working sessions8)Do we have to be present in class on November 19?3
On November 19, there is time for your group to work on the assignment in class. It is for your group to decide if you want to work there to finish the assignment or not. No presence will be taken that day. I will be in the classroom, so you can ask me any questions you might have at that time. Feedback 9)Can we ask you for feedback on the work in progress? Yes, you can come to my office hours to discuss any specific questions you might have. This is not a pre-grading session, however. 4