Company Analysis Project Outline for Business Management
School
Maxwell Heights Secondary School**We aren't endorsed by this school
Course
ENG BOH 4M
Subject
Management
Date
Dec 11, 2024
Pages
4
Uploaded by DrCrown13449
Introduction to Business Management – MGMT 1209 - Term Project Outline(30%)“The Company Analysis”Project Outline: Congratulations! As the Senior Business Analyst at Durham Consulting Inc., you have been asked to provide the senior management team with an analysis of a specific company the firm may be looking to invest in, or purchase. Your manager has asked for a report of no more than 7-8 pages that will enable them to decide on plans with this company.Note: Reference, Cover, Appendix, Tale of Contents pages don’t count in the 7-8 pages. Since this is a busy time for the company, in groups of no more than two (2) you will submit your report. You will choose the company to analyze, and my recommendation is that you choose a company that: You are interested in, or think you might want to work for in the future;Has information readily available – either online as a public company or through other personal means; andHas been established for at least 5 years.If you have any concerns that your company may not meet these criteria, please let me know early. You are expected to research this company, using at least 3 different resources. You will include a list of these references at the conclusion of the document. These can include: The company’s websiteOther websitesBooks, journals, magazines, newspapersInterview with employees or other stakeholdersOther reputable sources as foundYour manager has asked that this report contain the following sections, at minimum: 1.Title Page to include the name of the company, and your name, student #, instructor name, and date (not included in page count)1
2.Description of the company and businesses ~ 1 pageWrite in complete paragraph format, a description of your company by answering the questions below:What type of business are they – profit/non, public/private, industry, ownership type, etc.? How long have they been in business?What is the company’s core business? Product, service, or both?Include a brief summary of key financial data if available – sales, profits, stock price, etc.3.Industry Analysis ~ 1 pageWho are their main competitors in the industry?What is the economic outlook for the industry?What external factors will influence future expansion or contractions of the industry?4.Mission Statement ~ .5 to 1 pageIn your own words, provide the mission of the company – its reason for existence.Include the company’s core values (if available) and at least one example of how they have demonstrated these values in the past.5.SWOT Analysis ~ 1 to 1.5 page (preferably in table format)Assessment of the company’s strengths, weaknesses, opportunities, and threats in their given environmentShould be summarized in point form in a 4 box table, and briefly described in a paragraph6.Informed Analysis – 2-2.5 pagesProvide your analysis, based on your research, of whether or not you think the company hasa positive outlook for the future. Why - or why not?Provide at least 3 separate personal recommendations for the company in the future and justify each one separately.7.References and Bibliography* – final page (not included in page count)List all references used, including publications and websites*Please note: please cite/footnote any content that is not your own creation. It is expected that thevast majority of this report will be in your own words. If material is not cited and is not original it will be considered plagiarism. APA style has specific rules for citing works. Use the following guidelines to determine how to correctly cite works. See the APA Style and Grammar Guidelinesas one source.Please consult your professor if you have any questions or concerns about this.https://www.durhamcollege.ca/wp-content/uploads/apa.pdfReport Notes: •The plan should be no more than 7-8 pages double-spaced. Headings should be emphasized, and please use a 12 point business font with page numbers.2
•Electronic copy is to be submitted via the DC Connect assignment dropbox on the due date by midnight.DUE DATE: Wednesday December 11, 2024 midnight (11:59 PM)•Value = 30% of your final markThere will be no exceptions of any kind to this policy.Early submissions are welcome and preferred. Be sure to confirm your submission with a DC Connect dropbox confirmation message.3
4