Understanding Personality's Impact on Consumer Behaviour
School
Academy Canada**We aren't endorsed by this school
Course
BUSN 3500
Subject
Marketing
Date
Dec 12, 2024
Pages
1
Uploaded by SargentFreedom15964
CRPB Chapter 6 WorksheetName:Due Date:1.Define personality and explain how various approaches to studying personality can be applied to consumer behaviour.2.Discuss major traits that have been examined in consumer research.3.Explain why lifestyles and psychographics are important to the study ofconsumer behaviour.4.Explain the role of the self-concept in consumer behaviour.5.Explain the concept of self-congruency and how it applies to consumer behaviour issues.
