Persuasive Health Messaging: Empowering Teens for Wellness
School
Hoxie High School**We aren't endorsed by this school
Course
HISTORY 21
Subject
Communications
Date
Dec 12, 2024
Pages
2
Uploaded by MegaFreedom15287
Health ProjectAnswer the following questions to help you get started on your project:1.What is the purpose of your media message? (to inform or persuade)The purpose of the media message is to persuade. It aims to encourage the audience to make healthier choices by avoiding risky behaviors like substance abuse, unsafe driving, poor dietary habits, and neglecting personal safety measures. The goal is to persuade teens and young adults to take control of their health and promote healthier lifestyles for themselves and their peers.2.What type of medium is it? (commercial, advertisement, or teacher approved)The medium for this message will be a magazine advertisement. A magazine ad is effective for visually appealing, concise messages and can target a specific demographic that is likely to engage with lifestyle-related content. It’s also easily shareable and often seen by a broad audience.3.Who is your intended audience?The medium for this message will be a magazine advertisement. A magazine ad is effective for visually appealing, concise messages and can target a specific demographic that is likely to engage with lifestyle-related content. It’s also easily shareable and often seen by a broad audience.4.What is the message? (main idea or main points)The main idea of the ad is that making healthy choices today leads to a better and more fulfilling tomorrow. The ad emphasizes that even small decisions, such as choosing to eat a balanced meal, wear aseatbelt, or avoid drugs, can have a big impact on overall health and well-being. It empowers the audience by reminding them that they are in control of their own health, encouraging them to make decisions that help them thrive. The message also encourages them to be role models for their peers, promoting positive habits that can influence others. Ultimately, the ad highlights that healthy habits today lead to increased energy, confidence, and a better future overall.5.What information can be omitted?The ad will avoid overwhelming the audience with negative statistics or fear-based messaging, such as "1in 4 teens will experience health issues due to poor choices." Instead of focusing on dire outcomes, the ad will emphasize positive, empowering language. Additionally, complex medical explanations or scientific jargon about the consequences of unhealthy behaviors will be omitted. The message will remain simple and accessible, encouraging readers to take small, positive actions for their health withoutdiving too deep into technical details. Lastly, any overly detailed product promotions will also be left out, as the focus will be on lifestyle choices rather than specific brands or items.6.What techniques are you going to use to get attention?To grab attention, the ad will feature bold, high-energy visuals of teenagers engaged in healthy activities, such as exercising, eating nutritious meals, and using seatbelts. The imagery will be relatable to the
target audience, showcasing real-life scenarios of friends making positive choices together. A catchy and memorable slogan, like "Make One Choice. Change Your Future," will be used to make the message stick.The tone of the ad will be positive and empowering, highlighting the benefits of healthy choices—such as increased energy, confidence, and happiness—rather than using fear-based tactics. Finally, the layout will be clean and modern, with easy-to-read fonts and visually appealing design that guides the reader through the message without feeling cluttered.