Individual Final Paper Who is the King Content or Technology (LHOCT7, 2024) (1)
.pdf
School
The Chinese University of Hong Kong**We aren't endorsed by this school
Course
COMM 3963
Subject
Communications
Date
Dec 15, 2024
Pages
2
Uploaded by CorporalRat4814
COMM 3963 (Entertainment Business)2024-2025 First TermSchool of Journalism and CommunicationThe Chinese University of Hong KongLecturer: Lisa Hui Ping SumOctober 7, 2024Individual Final Paper: "Who is the King? Content or Technology?"Project OverviewIn this paper, you will explore the debate between the importance of content and technology in the entertainment industry. Your analysis should consider how both elements influence audience engagement, distribution, and overall success.Guidelines1.Paper Structure•Title Page: Include the title, your name, course, and date.•Introduction(1-2 pages):•Define content and technology in the context of the entertainment industry.•Present your thesis statement regarding their relative importance.•Literature Review(2-3 pages):•Summarize existing research and opinions on the topic.•Discuss key figures and articles relevant to the debate.•Content Analysis(3-4 pages):•Examine the role of content in attracting and retaining audiences.•Include examples of successful content-driven strategies (e.g., Netflix originals, viral videos).•Technology Analysis(3-4 pages):•Investigate how technology enhances content delivery and audience reach.•Provide examples of technological innovations (e.g., streaming algorithms, VR).•Case Studies(2-3 pages):•Select at least two case studies that represent both sides (e.g., a tech-driven platform vs. a content-centric approach).•Discuss their successes and challenges.•Conclusion(1-2 pages):
•Summarize your findings and present a balanced view on the importance of both content and technology.•Offer insights on future trends in the entertainment industry.•References: Include all sources cited in the paper in a proper format (APA, MLA, etc.).2.Length•The paper should be between 10-15 pages, double-spaced, using 12-point Times New Roman font and 1-inch margins.3.Submission•Submit the paper by the specified deadline in the required format (Word document or PDF). Submission Date: December 2, 2024