Marketing plan Athletes Struggles on Campus
.docx
School
Massachusetts College of Liberal Arts**We aren't endorsed by this school
Course
BADM 365
Subject
Marketing
Date
Dec 16, 2024
Pages
3
Uploaded by CorporalTankAardvark34
Other attendance costs that they may be referring to other than clothing and expenses to and from home can include extra purchases to use for their body and health. This may be stuff athletics can not provide for them or extensively: energy drinks; stretching equipment; protein substances; treatment soothers etc. Also expenses such as food outside of the college…many campuses may not work well with dining hall hours and athletic practice times, this can lead to many athletes missing dining hall hours. Some athletes may prefer to purchase food outside thecampus which can better equip them for workouts and their health and fitness. On top of this, commonly used necessities for living in a college are also added on. I think I would not say it is too much, I think that can be very generous given what students would be using it for…it can be nice to support them a little extra, but I do not see it needing to top more than 4,000 dollars because given what the full scholarships already provide they would only need a bit more to feelthese other necessities can be covered rightly.I would feel that would be, given what is talked about in the article and what athletes are lookingfor. It is not necessarily publicity, if they choose to be a part of imaging they of course would appreciate being paid for such. Technically that would be a great “alternative” because he still would be receiving the scholarship to attend the university and would gain much more funds with being paid that huge sum. That being said, I think it can get very tricky incorporating moneywith college athletics, I think the publicity is very extended and even if they get compensated enough I feel that is appropriate (1 million may just seem very much for only one player). But, if this example was hypothetical, I believe that would be a proper alternative in balancing the athletes' wants and the publication the NCAA wants with rightly receiving athlete representation.Seeing how the profits for NCAA are not coming from every sport and each gender equality this can leave athletes at stake of not fairly being accounted for and compensated. The program may feel more urged and such to profit higher and more condemnation to the programs which are highly bringing in the revenue for NCAA compared to others. We can see an imbalance of treatment and questions as to what is the right path to take. It can be hard trying to split the revenue fairly and figuring how much is appropriate to begin with. One way people may look at itis splitting the amount for each program given the amount they bring as a collective in the first place to the NCAA. This can have downsides and some programs may be under represented and little revenue to share in comparison to other programs income to revenue. Or they could just split the given amount of revenue that will be handed out simply evenly so all athletes feel represented in the same way. Overall athletes are gaining fame and a following from themselves and what they are putting outfor everyone, the organization should not limitrize their success and fame when they can get help financially from doing so. I think there are certain ways that can be done and organized, it does not need to be extensive either. Example in the text ws that musicians can get bookings and hired from their talent and get revenue from this. Artists find this with their artwork too. Take a position: I think with further research I could get a better sense of what should be done for this case, that being said I do hold some thoughts on how this can go. Personally I would not agree with salaries…I do think teh scholarships provide a lot to the athletes and technically are still students and although they are putting kuch more hours and efforts as such a high level of play, I think having a fullsalary set in place is not ideal and they still are student athletes in a college setting.
Allowing athletes to benefit from autographs, jerseys and such would be nice because it is their name afterall and their fans. This could be a way for them to get and receive something without necessarily having a full salary from the NCAA. The principles based approach→ matters like justice and rights that matter over consequences, and the means to an end, is important. I would say it may show athletics as being treated differently simply because they do already receive treatment and more opportunities if compared to musicians who may have a hardertime. Consequences based approach goes sound and each person's happiness counts the same. I would say this would follow that all athletes should have an opportunity get a money gain like musician who are booking or playing ina paid position. This marketing strategy is centered around introducing a new over-the-counter (OTC) pharmaceutical item in the PharmaSim simulation, utilizing the Segmentation, Targeting, and Positioning (STP) framework. The approach focuses on setting the product apart by offering superior benefits that meet key consumer needs, such as quicker relief and fewer adverse effects, with the goal of appealing to health-aware individuals who are prepared to invest in superior performance. Drawing from a 5 C's analysis, the strategy will capitalize on the company's established reputation and distribution networks, while also addressing challenges like competition from generic alternatives and the high costs of production. The main opportunities for this strategy lie in the increasing demand for medications targeted at specific symptoms and the potential to venture into the realm of alternative medicine. The primary demographic for this product is adults aged 25-55 who place a high value on effectiveness and are willing to spend more for high-quality OTC solutions. These consumers are predominantly health-conscious, seeking rapid relief with minimal side effects, and prioritize the quality of the product over its price. Competitors in the market include generic brands that focus on offering products at a lower cost, as well as premium brands like Tylenol, Advil, and Zyrtec, which compete on the basis of performance and brand recognition. The company's competitive edge is its potential to introduce innovative formulations with unique ingredients, though this comes with the drawback of a higher price tag. To promote the product, it will be crucial to collaborate with retail partners such as pharmacies and grocery chains, as well as with health influencers and wellness blogs. The strategy also considers economic trends indicating increasing healthcare expenses, which are driving consumers towards prioritizing self-care with OTC products, and regulatory trends impacting the labeling and claims for natural products. Through segmentation, the company aims to target health-conscious individuals who are prepared to paymore for premium, fast-acting, and dependable OTC medications. These consumers usually conduct research or seek advice from pharmacists before purchasing. The positioning strategy is designed to establish the product as the preferred choice for consumers in search of superior relief with fewer side effects, positioning it as a premium brand in the OTC market. The product strategy will highlight differentiation through advanced formulations, emphasizing quick absorption and innovative ingredients. A premium pricing strategy will be employed to reinforce the product's positioning, ensuring it aligns with the target market's readiness to invest in better outcomes. The distribution strategy will concentrate on selective partnerships with leading pharmacies and health stores, in addition to leveraging online platforms. Establishing
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