Audience Analysis - Informative Speech
.pdf
School
Wantagh Senior High School**We aren't endorsed by this school
Course
BUSINESS 324
Subject
Communications
Date
Dec 16, 2024
Pages
4
Uploaded by KidFangSwan43
Rausan AliCOM-1010Darnell Anderson09-31-2024Audience Analysis - Informative Speech1.Revised Specific Purpose Statement:The feedback was incredibly amazing, inspiring, and motivating for me. It's wonderful toreceive such support; keep up the good work. To educate my audience on the detrimentalconsequences of social media on relationships, productivity, and health, and to offer doablesolutions to lessen these effects.2.Organizational Style Chosen:I will use a problem-solution organizational style for my speech. The problem-solutionorganizational style is particularly effective for this topic because it allows me to frame socialmedia as a modern dilemma that many people face. I will first present evidence and examplesthat highlight the specific problems associated with social media usage—such as increasedanxiety, decreased face-to-face interactions, and productivity loss. After establishing theseproblems, I will transition to discussing potential solutions, such as setting time limits on socialmedia usage, curating feeds for positivity, and engaging in offline activities. This structure notonly informs but also engages the audience by providing them with tangible steps to address theissues presented.
3.To support my speech, I will utilize the following types of materials:●Statistics and Research Findings: Data from studies on mental health and social mediausage, highlighting trends and correlations between social media use and psychologicalwell-being.●Expert Testimonies: Quotes and insights from psychologists or sociologists specializingin the effects of social media on mental health and relationships.●Anecdotes: Real-life examples or stories from individuals affected by social media'snegative impacts to create a personal connection with the audience.●Visual Aids: Graphs or infographics that illustrate key points, making the informationmore accessible and engaging.Using statistics and research findings will lend credibility to my arguments and illustrate thewidespread impact of social media. For instance, citing studies showing a rise in anxiety anddepression rates among heavy social media users will provide a strong factual basis for myclaims. Including expert testimonies will help reinforce the authority of the informationpresented, making it more persuasive. Anecdotes are particularly valuable for connectingemotionally with the audience, as they can see themselves or their peers reflected in these stories.Visual aids will serve to break up the verbal content, enhance retention of information, and caterto different learning styles within the audience.4. General Audience Characteristics:●Demographics: My audience consists primarily of college students aged 18-24, ademographic that heavily uses social media.
●Prior Knowledge: They likely have a general awareness of social media's impact but maynot be fully informed about its negative effects or the extent of these impacts on mentalhealth and productivity.●Attitudes and Interests: The audience may have mixed feelings about socialmedia—many appreciate its benefits for connectivity but may also have experiencednegative impacts personally or witnessed them in peers.Understanding that my audience is predominantly college students is crucial because this agegroup is often at the forefront of social media use. They are likely familiar with the platforms butmay not critically analyze their effects. By recognizing their mixed attitudes, I can anticipatepotential resistance or defensiveness regarding the negative aspects of social media. Therefore, Iplan to address these mixed feelings directly, acknowledging the benefits of social media whileemphasizing the importance of balancing online engagement with real-world interactions andself-care practices.Adaptation for Audience-Centered Presentation:●Engagement: I will start with a relatable story or statistic that resonates with theirexperiences, such as a common scenario of social media-related stress or anxiety.●Relatable Language: I will use clear, straightforward language that avoids jargon,ensuring my points are easily understood by everyone in the audience.●Interactive Elements: Incorporating a brief poll or asking rhetorical questions canencourage audience participation and self-reflection on their social media habits.●Relevance to Daily Life: I will emphasize how the information presented relates directlyto their daily lives, making it personal and actionable, thereby enhancing the relevance ofthe topic.
Engaging the audience from the outset with a compelling story or statistic will grab theirattention and establish a connection. Using relatable language ensures that my message isaccessible, allowing for better comprehension. Interactive elements, like polls or questions, willnot only make the presentation more dynamic but also encourage students to think criticallyabout their social media use. By relating the content directly to their lives—whether throughexamples of productivity loss during exams due to social media distractions or mental healthimpacts during stressful periods—I will ensure that my speech resonates on a personal level.