MKT-315-RS-T2-Consumer-Decision-Buying-Process-vs-Organization-Buying-Process (1)
.docx
School
Grand Canyon University**We aren't endorsed by this school
Course
MKT 315, MK MK
Subject
Marketing
Date
Dec 17, 2024
Pages
4
Uploaded by SargentCaterpillar4012
Consumer Decision Buying Process vs. OrganizationalBuying ProcessDirections: Complete the Consumer Decision Buying Process chart by identifying a product youhave recently purchased and discussing the five steps in the consumer decision buying process and your own experience during each step. For example, what you did, how much time was involved, any problems or obstacles you encountered, etc.Consumer Decision Buying ProcessStep 1:First day of school is right around the corner and need a new pair a shoes. Step 2: Looking for a way to walk from class to class comfortably, but also allowing me to keep up with all the trends in the fashion world. Spent time looking online on different websites to find out what shoes had good reviews that also matched up with my price range.Step 3: An alternative could be sandals, but that would not be comfortable to walk in all day. Running shoes would be good as well, although not fashionable.Step 4:Sandals are a very cheap option, but don’t meet the criteria for being comfortable. While running shoes are comfortable, but don’t meet the criteria to being fashionable.© 2023. Grand Canyon University. All Rights Reserved.Step 1Need IdentificationStep 2Information searchStep 3Assessment of AlternativesStep 4Purchase DecisionStep 5Post-Purchase Behavior
Step 5: After looking at options, purchasing Nike Dunks was the best decision because the shoe not only fits comfortably, but allows me to fit into the fashion world at a decent price. There was some trouble with my price range and trying to find the shoes that I wanted, but we were able to find a site that met my needs which then led to the purchase of the new shoes.Complete the Organizational Buying Process chart by assuming that you own or work for a business and identify the steps in the organizational buying process. Organizational Buying Process2Step 1Problem RecognitionStep 2Definition characteristic of quality needStep 3Product SpecificationStep 4Search and QualificationStep 5Acqusition and AnalysisStep 6Evaluation and SelectionStep 7Selection of Order Routine
Step 1: College students and young adults are looking for comfortable shoes that also catch the eye of their peers while walking around campus. Step 2: Nike reaches out to its manufacturers with a shoe design in mind that is comfortable, stylish, and that can be sold for a decent price.Step 3: Manufacturers came back and said that they were able to design the shoe as well as the quality of the material will allow the shoe to last.Step 4: Nike reaches out to their suppliers saying we need to purchase and order a wholesale amount of products.Step 5: After receiving the wholesale product and a response from the suppliers, Nike is now able to assemble the product and starts to go into the quality check of the shoe to seeif it meets their requirements. Step 6: Nike evaluates how the product has been assembled and reaches out to supplies toget the best price on the supplies needed for the product. They also look how reliable theyare to get the product to the warehouse production team etc.Step 7: After completing the process, Nike now has the assembled product and is able to start selling it and decides on what the warranty policies will be based on getting it squared on what the suppliers will do with damaged material.After completing both of the charts, write a 100-150-word comparison of the organizational vs. consumer decision buying process.After comparing the organizational buying process with the consumer decision-making process, it becomes clear that the consumer experience is generally more streamlined and efficient. The consumer decision process typically involves fewer steps, allowing individuals to focus on their preferences and needs when selecting a product. Unlike organizations, which must navigate many considerations and stakeholder demands, the individual consumer can prioritize what is most important to them without the added complexity of satisfying a larger audience.In contrast, the organizational buying process is inherently more intricate. Companies must consider various factors, such as product design, materials, and ongoing communication with manufacturers and suppliers. This added complexity not only results in more steps but also places a greater responsibility on organizations to meet the expectations of diverse customer 3
bases. Businesses must ensure that every aspect of their product, from conception to delivery, aligns with the needs and desires of their target market.4