OrganizationalDiagnosis.edited-1
.pdf
School
Mount Kenya University**We aren't endorsed by this school
Course
MANAGEMENT ORGANIZATI
Subject
Economics
Date
Dec 17, 2024
Pages
13
Uploaded by GeneralDangerSheep38
MathematicsRandom Assignment Eco 004ODdawal dawalDocument DetailsSubmission IDtrn:oid:::1:2919789175Submission DateMay 13, 2024, 11:05 PM CDTDownload DateMay 13, 2024, 11:07 PM CDTFile NameOrganizational_Diagnosis.edited-1.docxFile Size32.2 KB11 Pages2,347 Words15,190 CharactersPage 1 of 13 - Cover PageSubmission ID trn:oid:::1:2919789175Page 1 of 13 - Cover PageSubmission ID trn:oid:::1:2919789175
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1 Organizational Diagnosis Author Affiliation Course Instructor Due Date Page 3 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 3 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
2 Organizational Diagnosis Introduction HopStair is an online app focused on helping people build self-confidence and unlock their abilities. The app provides personalized content, 1:1 coaching sessions, and peer-to-peer community support (HopStair, 2023). The app has been developed with leading academic centers for behavioral science and psychology, leading coaches, and in close collaboration with app users. HopStair is not only focused on individuals but also on organizations. The app helps an organization support its people holistically in a way that suits them, in a bespoke way, preventatively building good mental health via the magic of self-confidence (HopStair, 2023). The reason behind focusing on building self-confidence is that HopStair believes that poor self-confidence is the root of mental health issues. Therefore, this report aims to conduct an organizational diagnosis for HopStair to deeply comprehend the external marketing environment and the unique values of the business. The report also highlights some of the business's challenges and areas of improvement that HopStair should address. Additionally, recommendations are provided about the strategies to overcome these challenges. PESTELE Analysis Political Factors One of the political elements that can affect HopStair operations is government regulations. The government sets different rules and regulations concerning mental health and self-help services, which could impact business operations and service offerings (Hiremath, 2024). Favorable rules supporting mental health provision, such as the government setting a standard policy directing that every organization should have a mental health program for their employees, can increase service provision for HopStair. However, unfavorable policies that do not support Page 4 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 4 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
3 HopStair's business, including high taxation and inconsistent policies, can impact the business negatively by disrupting operations. Complying with the changing laws can impact HopStair’s budget and operations. The second element is political instability, influencing consumer willingness and confidence to engage with the app. Political instability and economic uncertainty lead to decreased demand as people and organizations prioritize building self-confidence and navigating the challenging macroeconomic environment for survival (Wood, 2022). Hence, political instability can result in decreased subscription rates and user engagement, while political stability can lead to increased demand and high subscription rates. Economic Factors Economic downturns can reduce the demand for self-confidence-building services. This is because economic downturns lead to decreased disposable income for consumers (Wood, 2022). Hence, the consumer purchasing power is reduced, leading to the change of expenditure significance from non-essential services like self-help apps to essential services such as food and clothing. Therefore, economic crises significantly affect customer behavior and changing purchasing patterns. Lower purchasing power and increased financial uncertainty lead consumers to adopt strategies to maximize savings while enjoying desired products and services, leading to low subscription rates. However, consumers' purchasing power increases during economic growth, leading to high demand for non-essential services such as self-help apps. This can lead to a high subscription rate for HopStair and high profitability. Another element that can affect HopStair’s operations is exchange rates. Fluctuations in exchange rates could impact the cost of services provided by external partners, including individuals who provide technical development for the app (Hiremath, 2024). This leads to increased operations costs for HopStair and reduced Page 5 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 5 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
4 profitability. This affects HopStair's competitive advantage by impacting its competitive pricing and profitability. Social Factors Demographic changes are an essential element that can affect HopStair operations. Demographics are crucial to business today (Wood, 2022). They aid in categorizing the distinct members of an audience by choosing features, wants, and requirements, allowing HopStair to tailor its efforts to segments of its customer base. Therefore, the business needs to understand the ages, experiences, backgrounds, and racial and gender characteristics of the customer base. Understanding each customer segment's needs and preferences regarding self-help services and accommodating new customers is important. This can ensure a broader market appeal and user engagement. HopStair mental health app is mostly directed at young people looking to improve their self-confidence to accomplish their career goals and build relationships. Therefore, many younger people can increase subscriptions, while a few young people can lead to a low subscription rate. Another factor is lifestyle changes (Hiremath, 2024). As people get busier with life, the demand for convenient mobile self-help solutions increases. However, idle people are not likely to spend money on self-help apps, which reduces the demand for HopStair services. Therefore, HopStair should be agile and adaptable to lifestyle changes by making its offerings accessible and effective to capture more market share. Technological Technological advancement is an important factor that can improve the quality of services HopStair business offers. Adopting and implementing the latest technologies can ensure that HopStair provides a cutting-edge user experience, which can help increase the business's profitability (Wood, 2022). Failure to adopt new technologies can reduce the competitive edge of Page 6 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 6 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
5 HopStair by reducing user experience, causing it to fall behind competitors (Hiremath, 2024). Data security also includes user technological elements that can affect HopStair's operations. HopStair, as an online app, collects vast amounts of customer data that must be protected. Employing strong data security can help the business maintain user trust. At the same time, failure to have such a system can lead to data breaches, reducing brand reputation and customer trust. Environmental Factors Although not directly, climate change can impact consumer priorities and economic stability. Leveraging the opportunities brought about by climate change, such as being environmentally conscious, can help improve the brand image and reputation of HopStair, attracting many eco-friendly users. Falling to support climate change initiatives can paint the business as socially irresponsible, reducing the number of users attracted to the brand (Wood, 2022). Promoting sustainability through business practices can also paint HopStair as a corporation that values social welfare. This can enhance brand reputation and increase market differentiation, attracting users who value corporate responsibility. Legal Factors Complying with data protection laws is one of the factors that can help HopStair avoid legal penalties, leading to high customer trust. HopStair is expected to comply with data protection laws that dictate that the organization must protect collected user data and ensure that it cannot be accessed by a third party (Wood, 2022). Failing to obey the set guidelines and protocols can lead to a loss of user assurance and legal consequences, possibly ruining the brand's character. The second element is patent and intellectual rights laws. This means that HopStair should protect its unique app content to maintain its competitive edge by protecting its unique services from being copied by competitors. If they fail to protect their intellectual property, HopStair can lose business Page 7 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 7 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
6 opportunities, and competitors can easily copy the business ideas and services and present them as their own. Ethical Factors One of the ethical elements that can impact HopStair's operations is data protection and privacy. HopStair should be ethical when handling customer data by ensuring no data breaches or access by third parties. This can help the business build strong and long-lasting customer relationships and gain customer trust. The second element is diversity and inclusion (Wood, 2022). HopStair should adopt practices and attitudes in the app to promote a diverse, equitable, and inclusive workplace successfully. Therefore, HopStair is expected to promote diverse and inclusive content within the app, improving user experience and attracting a broader market base. Lack of diversity and inclusion in the app can unintentionally foster hostility and decrease service differentiation and innovation, leading to decreased user experience. SWOT Analysis Strengths HopStair has a focused mission of building self-confidence and unique value propositions, increasing the company's competitive edge.HopStair offers a suite of offerings, including 1:1 coaching, personalized content, and peer-to-peer community support, which enhances user engagement and attracts a broad customer base (HopStair, 2023).The offerings of HopStair are scientifically based, improving user experience by offering evidence-based solutions (HopStair, 2023).HopStair has implemented analytics technology in its app, ensuring effective content personalization and increased customer experience (HopStair, 2023).HopStair has a solid social media presence, including Instagram and Facebook, increasing user engagement and boosting brand awareness and recognition.The positive user testimonials demonstrate the app's effectiveness, hence increasing brand reputation and ability to attract more users.Weaknesses HopStair is a new app with a limited brand awareness rate and can struggle to penetrate the market and gain recognition. HopStair subscription cost is high, especially the additional cost for 1:1 coaching sessions, which can drive away price-sensitive users (HopStair, 2023). Page 8 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 8 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
7 The company has a limited market niche by focusing on self-confidence, which limits its user base compared to a broader mental health app. Opportunities In the middle of economic downturns and other problems, increasing mental health awareness can boost HopStair's growth and attract more users. HopStair can employ artificial intelligence and machine learning to improve the app's effectiveness and increase user experience by ensuring quick responses (Haleem et al., 2022). HopStair can improve the content by incorporating live webinars and video tutorials to enhance user engagement and retention. Threats The self-help and mental app market has several apps offering similar services, which indicates high competition and endangers HopStair's market share. HopStair subscription rates depend on economic conditions because the services offered are non-essential. High concerns about data privacy from users can reduce the willingness of users to subscribe to the app. Challenges Facing HopStair Limited Brand Awareness As a startup, HopStair has been struggling to penetrate the market. Brand awareness aids a brand to become top of mind with possible clients when considering purchase decisions (Eslami, 2020). This challenge should be addressed because brand awareness helps familiarize the public with a new product, in this case, the HopStaor app, and differentiates it from the competition (Eslami, 2020). Therefore, brand reputation helps penetrate the market, attracting new users and a broad customer base. High Subscription Fee HopStair charges an additional cost for 1 1 coaching session (HopStair, 2023). This issue will likely drive away price-sensitive users looking for affordable mental health solutions. This challenge should be addressed because by taking advantage of affordability assessment, HopStair can reduce the cost of their business, increase the chances of success, and increase the probability Page 9 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 9 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
8 of recording higher profits (Faster Capital, 2023). Affordability attains customer allegiance since it aids in growing and enlarging an organization's market share. Sustaining User Engagement Having active users throughout the app is a challenge for HopStair. Investing in a user engagement strategy can help the business improve user experiences, boost traffic, and convert more leads (Atherton, 2023). It creates a positive brand reputation that secures loyalty and upsurges retention rates. High user engagement helps decrease customer churn rate, increase customer loyalty, and drive revenue growth. Areas of Improvement HopStair must invest more in marketing and branding to boost brand recognition and increase market presence. Marketing helps entice and appeal to customers and also increases brand awareness. HopStair has no substantial marketing efforts, so this department has a gap. Additionally, HopStair should revise its pricing strategy to make the app affordable to customers. The additional charges for 1:1 coaching sessions are making the app expensive. The third area of improvement is content and app interface innovation. HopStair should focus on keeping users engaged and ensuring continuous value to users to increase the retention rate. Strategies for Overcoming the Challenges Targeted Marketing Campaigns and Social Media Marketing HopStair should consider leveraging targeted and social media marketing campaigns to build brand awareness. Targeted marketing is a strategy that utilizes data to update and perform campaigns personalized to a precise audience segment (Evans et al., 2021). HopStair should target young and old people seeking opportunities to build self-confidence and mental health. These campaigns can be implemented on social media platforms, including TikTok, Facebook, and X, Page 10 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 10 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
9 where the target audience is active. Targeted marketing aids exploit the performance of the campaigns and permits the business to build robust relations with clients and personalize the messages to be more effective (Evans et al., 2021). Targeted marketing will aid consumers in identifying and recalling the brand and services when making purchase choices, cultivating brand awareness. Introduce Tiered Subscription Plans This is a kind of categorizing the prices of HopStair services into numerous levels. Each level offers diverse features and paybacks at various price points. It allows users to select the tier that superlatively matches their budget and requirements (Luthra, 2021). This can include introducing a basic, standard, and premium level. The plan can be supported by giving discounts to long-time subscribers. This plan will help decrease the subscription cost, offering high-cost flexibility for users, allowing customization, and leading to easy scalability. Personalization Adaptive Learning HopStair can improve user engagement and retention by integrating personalized adaptive learning software in the app. This software platform approach provides users with a customized and customized learning experience by permitting them to grow along their exceptional learning path through the training content founded on skills, learning wants, and knowledge (Taylor et al., 2021). The personalization is done using artificial intelligence, which ensures that recommendations are based on the app user feedback and behavior (Haleem et al., 2022). The app content and features should be continuously updated to make them relevant and fresh. Page 11 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 11 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
10 References Atherton, J. (2023). Social media strategy: A practical guide to social media marketing and customer engagement. Kogan Page Publishers. https://books.google.com/books?hl=en&lr=&id=5DfZEAAAQBAJ&oi=fnd&pg=PP1&dq=Investing+in+user+engagement+strategy+can+help+the+business+enhance+user+experiences,+boost+traffic,+and+convert+more+leads&ots=pU4qAZA-PN&sig=9LkRoBryIJ-AMfhGT-zEcMRdqmo Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing. https://books.google.com/books?hl=en&lr=&id=1D_JEAAAQBAJ&oi=fnd&pg=PT13&dq=Targeted+Marketing+Campaigns+and+Social+Media+Marketing&ots=z3ZvUDec3T&sig=-VoZg8ChLs0-kWry-pT2OGTTfzQ Eslami, S. (2020). The effect of brand experience on brand equity and brand loyalty through the mediating role of brand awareness, brand image, and perceived quality. Archives of Pharmacy Practice, 11(1), 98-104. http://www.jatit.org/volumes/Vol100No23/29Vol100No23.pdf Faster capital. (2023, June 23). Affordability Assessment for Startups and Small Businesses. https://www.linkedin.com/pulse/affordability-assessment-startups-small-businesses-fastercapital Haleem, A., Javaid, M., Qadri, M. A., Singh, R. P., & Suman, R. (2022). Artificial intelligence (AI) applications for marketing: A literature-based study. International Journal of Intelligent Networks, 3, 119-132. https://www.sciencedirect.com/science/article/pii/S2666603022000136 HopStair. (2023). HopStair. https://hopstair.com/ Page 12 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 12 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175
11 Hiremath, S. (2024). Pestle Analysis of Organized Retailing in India. Authorea Preprints. https://advance.sagepub.com/doi/full/10.31124/advance.16653532.v1 Luthra, S. (2021). The Impact of Covid-19 on Consumer Perception Towards Subscription-Based OTT Platforms. International Journal of Management (IJM), 12(3), 537-549. https://www.academia.edu/download/66656335/IJM_12_03_051.pdf Taylor, D. L., Yeung, M., & Bashet, A. Z. (2021). Personalized and adaptive learning. Innovative learning environments in STEM higher education: Opportunities, Challenges, and Looking Forward, 17-34. https://library.oapen.org/bitstream/handle/20.500.12657/47325/1/9783030589486.pdf#page=31 Wood, A. (2022, December 9). PESTLE Analysis Examples. https://onstrategyhq.com/resources/pestle-analysis-examples/ Page 13 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175Page 13 of 13 - AI Writing SubmissionSubmission ID trn:oid:::1:2919789175