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Course
ARTICLES 2022
Subject
Management
Date
Dec 18, 2024
Pages
6
Uploaded by UltraNeutron7722
1Executive SummaryEmphasis on creating a year-round tourism destination, community-centric approach, and sustainable development.Summary of the strategic plan's vision, goals, and outcomes, focusing on enhancing tourism while preserving the unique identity of Grey Highlands.1.0 Introductioni)The research paper aims to examine the viability of enhancing tourism through a comprehensive strategy that reflects the unique characteristics of Grey Highlands. 1.1 Research Purposei)To conduct an analysis of current visitor profiles, evaluate existing tourism attractions, address community concerns, and create a strategic framework for sustainable tourism development1.2 Research Questionsi)What are the existing and potential profiles of visitors to Grey Highlands?ii)How can tourism attractions be optimized to extend visitor stay and enhance their experience?iii) In what ways can the community's concerns be balanced with tourism development?1.3 Research Objectivesi)To conduct a comprehensive analysis to determine the existing and potential profiles of visitors to Grey Highlands.ii)To identify and develop strategies to optimize tourism attractions in order to extend visitor stays and enhance their overall experience.iii) To explore and devise approaches to strike a balance between the concerns of the local community and the development of tourism in Grey Highlands.2.0 Background Research
2i)Replica of Research purpose and Objectives.3.0 Methods3.1 Research Approachi)Exploratory: This research undertakes an exploratory approach designed to garner insights and understand patterns without the constraints of a predetermined hypothesis. It is exploratory in nature, aiming to uncover the dynamics of visitor interactions, community impacts, and the appeal of tourism attractions.3.2 Research Processi)Qualitative and Quantitative: The study employs a mixed-methods framework, integrating both qualitative and quantitative research. This complementary strategy allows for a comprehensive analysis, capturing the nuanced perspectives of individuals through qualitative data and validating these findings with quantifiable evidence.3.3 Data Collection Instrumentii)Surveys, Interviews, Observations: A triangulation method is utilized for data collection, involving surveys for quantifiable metrics, interviews for in-depth insights,and observations to capture unspoken or nuanced behaviors and interactions among the study subjects.3.4 Key Concepts/Frameworki)Visitor Profiles, Community Concerns, Tourism Attractions: The framework of the study revolves around understanding visitor profiles, assessing community concerns related to tourism, and evaluating the attributes that make tourism attractions successful or otherwise.3.5 Sampling
3i)Non-Probability Sampling: The sampling technique is non-probability based, meaningthat not all members of the population will have a chance of selection. This approach is suitable for exploratory research where the focus is on depth of understanding rather than statistical generalization.3.6 Study Populationi)Elements: The study targets two primary groups: visitors and community members, tounderstand their perspectives and experiences.ii)Temporal Boundaries: Data will be collected over a period of one year to ensure seasonal variability in tourism and community engagement is considered.iii) Location: The study is geographically confined to the Grey Highlands Municipality, which presents a unique setting for understanding the interplay between tourism and community dynamics.3.7 Sampling Frame, Strategy, Recruitment, Size, Ratioi)Sampling Frame: Potential participants will be identified through visitor databases and community organizations.ii)Strategy: The study will employ convenience and purposive sampling techniques to select individuals who are easily accessible and who meet certain criteria relevant to the research questions.iii) Recruitment: Participants will be recruited through digital platforms, community meetings, and visitor centers to ensure a diverse representation of viewpoints.iv)Size: The study aims to include 200 visitors and 50 community members to ensure a robust dataset.v)Ratio: Maintaining a ratio of 4:1 for visitors to community members acknowledges the primary focus on the visitor experience while ensuring community voices are heard.
43.8 Ethical Considerationsi)Informed Consent, Privacy, and Anonymity: Ethical considerations are paramount. Participants will be fully informed about the study's purpose, their voluntary participation, the confidentiality of their responses, and their right to anonymity in anypublished findings.3.9 Limitationsi)Time Constraints, Potential Bias, Limited Generalizability: The study transparently acknowledges limitations including time constraints that may affect the depth of longitudinal analysis, potential biases in self-reported data, and the limited ability to generalize findings beyond the studied locale due to the non-probability sampling approach.4.0 Critical Path The critical path is essential to ensure that the research project progresses efficiently and on schedule.Project StepsStepTimeframeProject InitiationMonth 1Literature ReviewMonths 1-2Design Research InstrumentsMonths 2-3Ethical ClearanceMonth 3Data Collection (Visitors)Months 4-6Data Collection (Community)Months 6-8Data AnalysisMonths 8-10Interpretation of FindingsMonths 10-11
5Report WritingMonths 11-12Presentation PreparationMonth 12Final Presentation and SubmissionMonth 13This Gantt chart illustrates the sequence and duration of each project step, allowing for effective project management and timely completion.5.0 BudgetThe budget for this research project is a critical component that outlines the allocation of resources to various aspects of the study. It ensures that the necessary funds are available to support the successful execution of the project.Budget Allocationi.Senior Consultant: This role is crucial for providing expert guidance and oversight throughout the research project. The hourly rate is $150, and the budget allocation is based on the estimated hours required.ii.Research Assistant: The research assistant plays a vital role in supporting data-related tasks, including data collection, cleaning, and analysis. The hourly rate is $75.iii.Research Assistant (Data Tasks): This category specifically covers tasks related to data collection, cleaning, and organization.iv.Senior Consultant (Data + Instruments, Analysis, Reports, Presentations): This allocation covers the senior consultant's involvement in data-related activities, including instrument design, data analysis, report writing, and presentation development.
6v.Total Project Budget: The total project budget is calculated by summing up the allocated budget for each category based on the estimated hours of work required.6.0 Conclusioni.This research project is planned, taking into account the critical path, budget allocation, and ethical considerations. The critical path outlines the sequence and timeframes for each project step to ensure a smooth and timely progression. The budget allocation ensures that the necessary resources are allocated appropriately to support the research endeavor. The approach reflects the commitment to conducting a thorough analysis of tourism in Grey Highlands while preserving the unique identity of the community. The research aims to provide valuable insights and recommendations for sustainable tourism development in the region.