Tutorial Session 2

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The University of Hong Kong**We aren't endorsed by this school

Course

CCGL 9011

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Sociology

Date

Dec 19, 2024

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Uploaded by CaptainBeaver4209

CCGL9011 Media in the Age of GlobalizationTutorial Session 2

Today’s outline●What is research?●Introducing the project themes●Choose a theme and form a group

What is research?●Start with an observation●Be mindful of what you knowand what you presume●Be mindful of your own bias●Be mindful of the limitations of your research●Critically examine your own findingsRESEARCH QUESTIONCheck out:Karl Popper principle of falsification

How to approach research ●Be interested in lots of things !!●Observe, browse material, play around●Write down and visualize your thoughts (Try: Cause and effect, concept map, time travel, wordcloud, mind map, patterns)●Try to make a friend interested in the subject●Explain it to your grandma

Theme 1: Framing Analysis of US Election●Paper: Assessing Differences in the Framing of Hillary Clinton and DonaldTrump During the 2016 Presidential Election●Objective: Examine the differences in the quantity and substance of media coverage between Hillary Clinton and Donald Trump during the 2016 U.S. presidential election●Data: 1507 articles from The New York Times, 884 articles from The Wall Street Journal●Method: quantitative content analysis (three frames)●Result:○Trump received more coverage than Clinton○no significant difference in personal coverage of the two candidates

Theme 2: Misinformation Video on Social Media●Paper: Conspiracy Beliefs, Misinformation, Social Media Platforms, and ProtestParticipation●Objective: To study the effect of conspiracy theory, misinformation, and social media platform on protest participation●Data: Cross-national survey data - US, UK, France, and Canada (N > 6000)●Method: Quantitative analysis (regression)●Result:○Twitch or TikTok (video-based) users are twice as likely to participate in marches or demonstrations, mostly right-wing protests - often linked to misinformation & conspiracy theory ○Exposure to misinformation on social media and beliefs in conspiracy theories also increase the likelihood of participating in protests

Theme 3: GenAI●Paper: Unraveling generative AI in BBC News: application, impact, literacyandgovernance●Objective: Explores the ongoing discussions on generative AI, literacy, and governance●Data: 78 news articles related to generative AI on BBC News●Method: qualitative content analysis (extracted 16 categories, identified four themes)●Result:○Generative AI is primarily used in generating texts, images, audio and videos.○People’s generative AI literacy includes understanding, using and evaluating generative AI and combating generative AI harms.

Theme 4: Data Security●Paper: How Safe Do Teenagers Behave on Facebook? An Observational Study●Objective: To observe whether teenagers are aware of data privacy when using social media ●Data: public and non-public Facebook-profiles of teenagers aged 13–18 (N=1050)●Method: Observational ●Result:○young people mostly post pictures, interests and some basic personal information on their profile○Although many reserve information for friends' only, a lot of information is accessible on the friends-of-friends' pages○no differences in the Facebook behavior of teenagers enrolled in different education forms

Theme 5: China Digital Diplomacy●Paper: 'Panda engagement' in China's digital public diplomacy●Objective: Examine how the Chinese media digitalized panda diplomacy on Twitter●Data: English-language, panda-themed tweets (N = 855) posted by Chinese state-owned media (Xinhua News Agency, People's Daily, CGTN) in 2017●Method: content analysis (text modality, engagement type, panda-themed content type)●Result: ○Panda-themed tweets helped improve Sino-foreign relations through digital public diplomacy.○Chinese media used constructive journalism to convey positive emotions to their audience.

Theme 6: State Propaganda●Paper: Questioning More: RT, Outward-Facing Propaganda, and thePost-WestWorld Order●Objective: Examine whether exposure to Russian propaganda affects US citizens’ political views●Data: Online sample of US citizens aged 18 or above (N = 944) ●Method: experiment - control (untreated) vs. experimental groups (treated)●Result: ○Exposure to RT induces respondents to support America withdrawing from its role as a cooperative global leader by 10–20 percentage points.○Exposure to RT has no effect on Americans’ views of domestic politics or the Russian government

Theme 7: Fan or Feminist Digital Activism●Paper: New outlets of digital feminist activism in China: the#SeeFemaleWorkers campaign●Objective: Examine the narrative themes of #SeeFemaleWorkers campaign during COVID in China ●Data: 1,315 original posts with #SeeFemaleWorkers between July 2019 and February 2022●Method: qualitative content analysis (eight categories)●Result:○the campaign managed to evade misogynistic antagonism by avoiding polarising labels○reuse of socially established hashtags can be beneficial for conducting follow-up activities and sustaining the inﬂuence of the original campaign

Theme 8: Inﬂuencers on Social Media●Paper: Politics – Simply Explained? How Inﬂuencers Affect Youth’s PerceivedSimplification of Politics, Political Cynicism, and Political Interest●Objective: Examine the effect of inﬂuencers on youth’s political attitudes●Data: 3 sets of survey data (N in total > 1000) in Germany aged 16-29●Method: quantitative analysis (regression)●Result:○exposure to social media inﬂuencers’ content increases perceived simplicity of politics (PSP)○PSP is related to higher political cynicism and political interest, contingent upon topics and relationship with the inﬂuencers

TutorialDate (Monday)AgendaTaskSession 1 Sept 16IntroductionSession 2 Sept 23Group project themes & What is (media) research?Form a group and choose a project themeSession 3 Oct 7Asking a good research questionCHECKPOINT 1: Hand-in your research questionSession 4 Oct 21Gathering informationSession 5 Oct 28Writing a project proposalCHECKPOINT 2: Hand in your project proposalSession 6 Nov 4Feedback and discussionSession 7 Nov 11Answering the research question & Interpreting the resultsCHECKPOINT 3: Respond to feedbackSession 8Nov 18Q&A (no need to come to class)Session 9 Nov 25Group project presentationsPRESENTATIONTutorial Timetable (T1-4, Monday)

TutorialDate (Tuesday)AgendaTaskSession 1 Sept 17IntroductionSession 2 Sept 24Group project themes & What is (media) research?Form a group and choose a project themeSession 3 Oct 8Asking a good research questionCHECKPOINT 1: Hand-in your research questionSession 4 Oct 22Gathering informationSession 5 Oct 29Writing a project proposalCHECKPOINT 2: Hand in your project proposalSession 6 Nov 5Feedback and discussionSession 7 Nov 12Answering the research question & Interpreting the resultsCHECKPOINT 3: Respond to feedbackSession 8Nov 19Q&A (no need to come to class)Session 9Nov 26Group project presentationsPRESENTATIONTutorial Timetable (T5-10, Tuesday)

AttentionNo tutorial session next week (Monday- Sept 30, Tuesday- Oct 1)

AttentionSend me your group members’ list(including names and UIDs) PLUS your selected topicfor your group projectOur email: csfong@hku.hk

Group FormationAfter finalizing group members and decided the project,please send me your full name, UID, and group theme to: lilyhhhu@connect.hku.hk