PACKAGING W5 RETAIL PACKAGING
.docx
School
American Military University**We aren't endorsed by this school
Course
TLMT 341
Subject
Marketing
Date
Dec 20, 2024
Pages
5
Uploaded by ColonelFang633
1W5: Retail Paper and Plastic PackagingStudentCourseProfessorDate
2W5: Retail Paper and Plastic PackagingPaper and plastic are prominently used materials in retail packaging. They heavily impactproducts' presentation, value, and customer appeal (Young, 2023). This discussion will assess theadvantages and drawbacks of both forms of packaging in detail, focusing on their environmental effects, visual appeal, sturdiness, and cost factors.Advantages of Paper Packaging for RetailThere are various advantages to using paper packaging in the retail industry. For one, it isa more eco-friendly option. This type of packaging is widely recognized as a sustainable option because it can be recycled, biodegraded, and is fundamentally renewable (SmartSolve, 2022). This aligns well with the increasing consumer demand for sustainable packaging materials that conserve finite resources while reducing long-term harm.Another advantage is that paper packaging offers various customizable design elements. With various bright colors, textures, and finishes available for customization, enhancing a brand's identity and attracting customers' attention becomes much easier (SmartSolve, 2022). When businesses employ appealing paper packaging, customers are more likely to recall their product favorably. They may even be encouraged to make another purchase based on positive views of the package's attraction.Disadvantages of Paper Packaging for Retail:There are several notable disadvantages to utilizing paper packaging in the retail industry.One of its concerns is durability and levels of protection. Unfortunately, paper packaging is
3much more vulnerable to wear and tear compared to other materials like plastic. Numerous conditions, such as moisture exposure or high humidity levels, increase the material's susceptibility to damage (SmartSolve, 2022). Therefore, it becomes particularly problematic when dealing with fragile products that require outstanding care.Another consideration is that paper packaging often comes with a higher price tag when compared to its plastic counterpart (SmartSolve, 2022). This can be attributed to the cost of the raw materials involved. As a result, retailers may need to increase product prices to maintain profitability. This increased cost could also be passed onto consumers, making products less affordable or accessible.Advantages of Plastic Packaging for RetailWhen it comes to retail packaging, plastic also has its advantages. For one, plastic packaging has more durability and protection capabilities than paper. Plastic resists moisture, collisions, and other outside forces (Young, 2023). Therefore, retailers consider the packaging when customers purchase things that need durable packing to ensure their safe storage and transit.Another advantage of plastic packaging is that it provides different design options to retailers. The material's flexibility allows the creation of distinctive shapes and sizes, which offers versatility in crafting attractive packages (Young, 2023). For example, transparent plastic packaging gives consumers a glimpse into the product before they buy it, helping them make informed choices.The disadvantage of Plastic Packaging for Retail
4A considerable drawback of plastic packaging for retail is its adverse environmental impact. This is because plastic packaging cannot decompose naturally, which leads to pollution and poses risks to nature (Young, 2023). As a result, people are becoming increasingly consciousof the excessive use of plastic packaging.ConclusionAlthough each option has unique advantages and disadvantages, analyzing various factors such as product type, target market, brand values, and sustainability objectives is critical when deciding on the perfect retail packaging. A thorough assessment of these elements can helpbalance visual appeal, protection, cost-effectiveness, and environmental considerations. As a result, retailers can meet customer expectations while maintaining a minimal ecological footprint.
5ReferencesSmartSolve. (2022, February 1). The Pros and cons of paper packaging. SmartSolve. https://www.smartsolve.com/news/paper-packaging-advantages-disadvantagesYoung, R. (2023, March 7). Plastic vs paper packaging: The Pros and Cons. Swiftpak. https://www.swiftpak.co.uk/insights/plastic-vs-paper-packaging-the-pros-and-cons