001pkctwxImar5zota.docx26092024
.docx
School
Foreign Trade University**We aren't endorsed by this school
Course
MARKETING 123
Subject
Marketing
Date
Dec 22, 2024
Pages
5
Uploaded by UltraBatMaster830
Imar5zota.docxThời gian làm bài: Không giới hạn-------------------------Họ tên thí sinh: .................................................................Số báo danh: ......................................................................Mã Đề: 001.Question 1.Primary data is information that:A.has already been collected for other purposes but is readily availableB.exists in market reportsC.is collected first-hand and answers specific research questionsD.is general and does not address a specific research questionQuestion 2.Mystery shopping differs from conventional survey research in that it aims to collect _______.A.perceptions rather than factsB.attitudes rather than factsC.subjective rather than objective dataD.facts rather than perceptionsQuestion 3.In global marketing research, primary data may be gathered directly from:A.any library in the worldB.foreign ministries of commerce and tradeC.trade journalsD.consumersQuestion 4.The growing higher and middle income groups in Mexico show an increasing reluctance topersonal interviewing; this is mainly due to:A.their busy work schedulesB.their lack of consideration for researchC.the growing crime rates in Mexico's large citiesD.the abundance of requests for interviewsQuestion 5.Secondary data is information:A.published as statistics on world tradeB.already collected for other purposes but readily availableC.existing in market reportsD.such as all the aboveQuestion 6.___________the most appropriate type of primary research when the main objective is toidentify and define problems, then investigate the possibility of new alternative courses of action.A.Exploratory researchB.Explanatory researchC.Descriptive researchD.Causal researchQuestion 7.The main challenge in global marketing research is:A.obtaining consent from interviewees in foreign marketsB.the problem with translating questionnairesC.the lack of secondary dataD.the lack of financial resources in organizationsQuestion 8.The main disadvantages of primary data in global marketing research are:A.it is difficult to ensure comparability across marketsB.it is expensive to carry outC.there are translation problemsD.all the aboveQuestion 9.The major challenge in using a questionnaire developed in one country in others arises from:A.the need for translationB.the costs with its multiplicationC.the costs with appointing staff to carry it outD.none of the aboveQuestion 10.A major downside of idiomatic expressions, when used in global marketingresearch questionnaires, is that:A.they could mean different things in different countriesB.they cannot be translatedC.they do not exist in all languages and culturesD.they are not relevant to any global organizationQuestion 11.Traditionally, the scope of marketing research includes:Mã đề 001Trang 1/5
A.market studiesB.competitive studiesC.environmental studiesD.all the aboveQuestion 12.In the broadest sense, global marketing research is responsible for:A.data collection and analysisB.validation of set research hypothesesC.producing strategic solutions for organizationsD.market studies, comparative studies and environmental studiesQuestion 13.The quality of government statistics _______across the different nationsA.varies significantlyB.is identicalC.varies at timesD.is imposed and controlled by global governing bodiesQuestion 14.Which of the following is/are true about marketing research in France?A.it has a very established and updated infrastructure system that supports its direct marketing venturesB.it has the second largest direct mail market in EuropeC.it is ideal to conduct primary research by reviewing the individual segments of the French populationD.all the aboveQuestion 15.Compared to primary data, one of the main advantages of secondary data in global marketingresearch is that:A.it is usually less expensiveB.it is freshC.it is comparable across marketsD.is accurateQuestion 16.Which of the following is not a major economic indicator that can be researched in globalmarketing research?A.interest rate levels across various countriesB.population growth rates across variouscountriesC.unemployment across various countriesD.industrial output in various countriesQuestion 17.__________is useful only if the research objective is to identify inter- relationships present inthe market and if this knowledge contributes to the organization's decision making process.A.Exploratory researchB.Explanatory researchC.Descriptive researchD.Causal researchQuestion 18.While in the United States it is quite common to use a five or a seven point scale in order toestablish measurement equivalence, in France it is very common to use a:A.a twelve-point scaleB.ten-point scaleC.three-point scaleD.a twenty-pointscaleQuestion 19.The fact that in one country children decide what CDs they want to buy and in another countrythe parents decide for their children is a concern for:A.sampling equivalenceB.construct equivalenceC.analysis equivalenceD.measurement equivalenceQuestion 20.Which of the following is not a type of non-probability sampling?A.convenience samplingB.cluster samplingC.random samplingD.judgmental samplingQuestion 21.Global marketing research should be research carried out __________in more than onecountry.A.only simultaneouslyB.only consecutivelyC.neither sequentially or simultaneouslyD.either sequentially or simultaneouslyQuestion 22.Which of the following ones is not a type of equivalence?A.samplingB.analysisC.measurementD.processQuestion 23.Which of the following has the reputation of being the ideal test market for Europe due to itswell-educated, highly critical population and the several cultures and languages within its borders?A.RussiaB.the NetherlandsC.BelgiumD.SwitzerlandQuestion 24.____________equivalence influences the decision making process.Mã đề 001Trang 2/5
A.SamplingB.ConstructC.MeasurementD.AnalysisQuestion 25.Directories are helpful for identifying:A.individuals or organizations that collect specific dataB.what customers wantC.primary dataD.published statistics dataQuestion 26.Secondary research is often referred to as:A.empirical researchB.ethnographic researchC.action researchD.desk researchQuestion 27.Because of low cost, mail interviews continue to be used in most:A.developing countriesB.developed countriesC.poor countriesD.countries world-wideQuestion 28.Ethnographic research is sometimes referred to as:A.empirical researchB.case study researchC.participant observationD.desk researchQuestion 29.'Mood boards' are collages created in a ________setting:A.focus groupB.semi-structured interviewC.telephone interviewD.surveyQuestion 30.Almost 70-80% of all survey work in Mexico depends on:A.face-to-face interviewingB.focus groupsC.telephone interviewingD.questionnairesQuestion 31.In international sports marketing surveys, individual Formula One teams may be examined bypresenting participants with test words such as: competitive, dangerous, inspirational, elitist, sexy. This is anexample of:A.an expressive techniqueB.a projective techniqueC.a completion techniqueD.a construction techniqueQuestion 32.The least preferred survey method by customers in the UK is:A.telephone interviewsB.questionnairesC.face-to-face interviewsD.focus groupsQuestion 33.How many response categories does a typical Likert scale have?A.7B.10C.5D.3Question 34.Although seen as 'unthinkable' for many US marketing researchers, quota sampling has asuccessful history in consumer and industrial surveys in:A.the UKB.FranceC.GermanyD.all the aboveQuestion 35.To achieve comparability in sample composition and representativeness, it maybe desirable touse _________sampling techniques in different countries.A.identicalB.differentC.similarD.non-probabilityQuestion 36.If a survey to compare attitudes towards air travel in China and European countries was carriedout, the Chinese sample size would have to be __________European sample size.theA.larger thanB.much smaller thanC.identical withD.slightly smallerthanQuestion 37.________________analysis is a technique based on the use of time-series data from onecountry to project sales in another country.A.Lead-lagB.ClusterC.FactorialD.MultivariateQuestion 38.Despite the many disadvantages of non-probability sampling, marketing researchers still opt touse it frequently because:A.it can be conducted faster than probability samplingB.it costs less than probability samplingMã đề 001Trang 3/5
C.it can produce samples of the population that are reasonably representativeD.of all the aboveQuestion 39.Which of the following are true about conducting marketing research in India?A.the problem with telephone data collection is that infrastructure is inadequate and expensive toconstruct and developB.a large population aids mail surveysC.the development of the Internet has not significantly impacted IndiaD.A and C onlyQuestion 40.Which tool is very useful in in providing information with regards to the effectiveness ofadvertising and promotional campaigns?A.observational methodsB.semi-structured interviewsC.questionnairesD.protocolsQuestion 41.Which of the following is not a type of probability sampling?a.stratified samplingB.snowball samplingC.simple random samplingD.systematic random samplingQuestion 42.When an organization commissions focus groups in several countries in order to assess thepotential market acceptance of a product, this organization aims to collect:a.secondary dataB.primary dataC.statisticsD.all the aboveQuestion 43.When faced with translating questionnaires in many world languages, marketing researchersmust deal with linguistic heterogeneity; they find out, for example, that _______________is a languagespoken by 874 million people.a.EnglishB.MandarinC.ArabD.HindiQuestion 44.In international marketing research, clustering procedures are often applied to countries in anattempt to determine those that are:a.similar to each otherB.significantly different from each otherC.slightly different from each otherD.economically weakerQuestion 45.The areas that offer the greatest growth potential for marketing research are:A.EuropeB.JapanC.the United States of AmericaD.outside those mentioned aboveQuestion 46.Which country has the second largest direct mail market in Europe?A.GermanyB.RussiaC.FranceD.The NetherlandsQuestion 47.The least preferred survey method by customers in Australia is:A.telephone interviewsB.postal questionnairesC.face-to-face interviewsD.focus groupsQuestion 48.__________is considered to be the most suitable sampling strategy for the Australian marketdue to its immense cultural diversity.A.Cluster samplingB.Convenience samplingC.Random samplingD.SnowballingQuestion 49.___________equivalence deals with the function of the product or service that is beingresearched internationally.A.SamplingB.ConstructC.AnalysisD.MeasurementQuestion 50.Which of the following is/are true about conducting marketing research in Canada?A.telecommunications infrastructure is extremely advancedB.conducting focused groups as well as personal interviews is feasible if a compensation is offeredC.qualitative interviews help the researcher to arrive at a more specific niche to target in such a diversemarketD.all the above are trueQuestion 51.Which country or region offers direct marketers the advantage of a well- developed mailinglist industry?A.the United States of AmericaB.JapanMã đề 001Trang 4/5
C.Latin AmericaD.Nigeria----HẾT---Mã đề 001Trang 5/5