Marketing Plan Template
.pdf
School
University of Maryland Global Campus (UMGC)**We aren't endorsed by this school
Course
MBA 640
Subject
Marketing
Date
Dec 22, 2024
Pages
4
Uploaded by MasterCrab3804
Marketing PlanTemplateMarketing Plan Template 1. Executive summaryCourse Resource
2. Situation analysis2.1 Mission2.2 Product or service description2.3 Value proposition2.4 Internal environment scan (SWOT analysis)2.5 External environment scan (PESTEL & Porter's five forces analyses)2.6 Critical issues3. Market analysis3.1 Marketing research3.2 Market size and growth3.3 Market trends3.4 Customer analysis (including needs analysis)4. Strategic analysis
4.1 Marketing objectives (including financial objectives)4.2 Market segments4.3 Target market4.4 Positioning strategy4.5 Product and branding strategy4.6 Pricing strategy4.7 Distribution and supply chain strategy4.8 Integrated marketing communications strategy5. Financial analysis5.1 Breakeven analysis5.2 Sales forecast5.3 Expense forecast6. Implementation, controls, and contingency plan
6.1 Implementation6.2 Controls6.3 Contingency plans© 2024 University of Maryland Global CampusAll links to external sites were verified at the time ofpublication. UMGC is not responsible for the validityor integrity of information located at external sites.