DPA logistics
.docx
School
Academy for the Arts, Science, and Technology**We aren't endorsed by this school
Course
SUPPLY CHAIN MANAGEMENT 123B
Subject
Industrial Engineering
Date
Dec 24, 2024
Pages
5
Uploaded by PrivateLyrebird4843
Contemporary IssuesJuhayna Food Industries─Supervisor :Dr. Sama GadMariam Mostafa Ahmed Sdeek1. Design the Supply Chain and Market Exposure
The supply chain for Juhayna, a leading dairy and juice producer, would involve the following components:Juhayna Supply Chain 1.Sourcing:•Farmers: Milk and raw fruits from local and international suppliers.•Packaging Suppliers: Bottles, cartons, and labels.•Other Ingredients: Imported additives or flavorings.2.Production:•Processing Plants: Facilities for dairy processing, juice extraction, and pasteurization.•Quality Control: Ensuring safety and standards compliance.3.Distribution:•Cold Chain Logistics: Refrigerated trucks for maintaining product freshness.•Regional Warehouses: Storage facilities across Egypt and export markets.4.Retail & Consumers:•Retail Partners: Supermarkets, hypermarkets, and local stores.•Export Markets: Distribution to international markets.•Direct Sales: E-commerce or Juhayna branded outlets.Market Exposure:Juhayna operates in a competitive market with major exposure in the Middle East and North Africa (MENA) region. The market is characterized by:•High demand for fresh and high-quality dairy and juice products.•Consumer preference for locally sourced products.
•Price sensitivity due to economic conditions in the region2- Clarify the Logistics Operations of the Chosen Supply Chain•Inbound Logistics:Juhayna manages raw material inflows from dairy farmers and fruit suppliers. They have a quality assurance process for raw milk collection and cold storage facilities to preserve freshness.•Outbound Logistics:Finished products are distributed via cold-chain logistics to maintain product quality. Distribution is segmented: large-scale retailers are supplied directly, while smaller retailers rely on regional distribution hubs.•Warehouse Management:Juhayna operates centralized and regional warehouses to handle inventory efficiently and meet varying demand across regions.•Reverse Logistics:Handles unsold or expired products responsibly, ensuring waste management and recycling when possible.3- Identify and Analyze the Challenges and Inefficiencies1.Cold-Chain Dependency:Maintaining cold-chain logistics is costly and vulnerable to power outages, particularly in remote areas.2.Demand Forecasting Issues:
Sudden demand surges (e.g., during Ramadan) lead to overstocking or shortages.3.Last-Mile Distribution:Reaching rural or underserved areas adds complexity and cost to logistics operations.4.Sustainability Concerns:Inefficient fuel usage in transportation and waste from expired products affect sustainability goals.5.Stakeholder Misalignment:Lack of coordination between suppliers, logistics partners, and retailers4. Utilize a Specific Theory to Overcome the InefficienciesTheory: Lean Supply Chain Management (LSCM)This theory focuses on minimizing waste and maximizing value, improving efficiency across the supply chain.•Cold-Chain Optimization:Use IoT-based temperature sensors to monitor and reduce energy consumption. Implement energy-efficient refrigeration systems.•Demand Forecasting:Utilize predictive analytics and AI to anticipate demand patterns, particularly for seasonal spikes likeRamadan.•last-Mile Distribution:Collaborate with local delivery networks or utilize micro-hubs in rural areas to reduce transportationcosts and improve delivery times.•Sustainability Improvements:Introduce fuel-efficient delivery vehicles (e.g., EVs), optimize delivery routes using GIS technology, and create recycling programs for unsold products.•Stakeholder Misalignment:
Conduct regular stakeholder meetings to align goals, share forecasts, and address concernsReferences: ●https://www.juhayna.com/app/uploads/2023/08/1693221251_245_16081011_jufoar22v71.pdf●https://www.juhayna.com/exports/●https://www.studocu.com/row/document/arab-academy-for-science-technology-maritime-transport/supply-chain/juhayna-edited-vesion-final-print-yala/25774739●https://prezi.com/p/-zj2hfwoqblr/juhayna/●https://www.juhayna.com/app/uploads/2024/06/1718272021_124_6125308_jufoar23v10.4final1.pdf