Marketing Set Task Information
.pptx
School
Coventry University**We aren't endorsed by this school
Course
BUSINESS 5MK007
Subject
Information Systems
Date
Dec 25, 2024
Pages
8
Uploaded by UltraDangerOwl50
BTEC NATIONAL IN BUSINESSUnit 2 Developing a Marketing CampaignExternally marked set task
External Set Task in MarketingActivity 1: Prepare a rationale for a marketing campaign (34 marks) Activity 2: Produce a budgeted plan for the marketing campaign (36 marks)
Assessment date Tuesday 14th May2 weeks before, you receive a short case study (called Part A) and you prepare up to 6 sides of A4 research notes which can be taken in to the exam roomOn the day of the exam, you receive a clean copy of the case study plus some extra information and the exam questions (this is called Part B). Using your research you then complete Activity 1 & 2 on the computer
Research for Activity 1Independently research (primary and secondary data) and analyse the case study marketMarket size, share and structureTarget marketTrendsExternal influences (PESTLE, Competitors)SWOT
Research for Activity 2Research at least one marketing campaign relating to the case study market. IncludeCostsTimescaleMedia usedMessage communicatedMarketing mixAppropriateness of the campaign
Part B Activity 1 (34 marks)Prepare a rationale for the marketing campaignInclude:Marketing aims & objectivesResearch data on the market to includeAn analysis of research using appropriate toolsTarget marketSize, structure and trendsCompetitionEvaluation of the reliability and validity of the information researchedJustification for your rationale
Part B Activity 2 (36 marks)Produce a budgeted plan for the marketing campaignInclude:Marketing mixMarketing messageExpenditure budgetSelection of mediaTimescale
Points per unitUnit 1 CourseworkPass - 9Merit - 15Distinction - 24Unit 8 CourseworkPass - 6Merit - 10Distinction - 16Unit 2 Controlled Assessment Pass - 9Merit - 15Distinction - 24Unit 3 Finance testPass - 12Merit - 20Distinction - 32